Walmart to Stop Selling All E-Cigarettes

Walmart to Stop Selling All E-Cigarettes


The world’s biggest retailer said it would stop carrying the devices after it winds down its current inventory of e-cigarettes.


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will stop selling all e-cigarettes in its U.S. stores, citing regulatory uncertainty around the vaping devices after the White House announced plans to ban most flavors.

The world’s biggest retailer said it would stop carrying the devices after it winds down its current inventory of e-cigarettes. It carries a variety of e-cigarette brands, including market leader Juul.

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“Given the growing federal, state and local regulatory complexity and uncertainty regarding e-cigarettes, we plan to discontinue the sale of electronic nicotine delivery products at all Walmart and Sam’s Club U.S. locations,” a Walmart spokeswoman said.

In May Walmart said it wouldraise the minimum age to purchase tobacco products to 21 in all stores and would stop selling fruit-flavored e-cigarettes, amid pressure from regulators to curb use by children and teens. Walmart’s decision to halt all sales was earlier reported by CNBC.

President Trump announced plans last week toban all flavored e-cigarettes, including mint and menthol, citing a surge in underage vaping. The move poses a major threat to a fast-growing market dominated by Juul Labs Inc.

At the same time, health officials areinvestigating hundreds of lung ailmentslinked to vaping in recent weeks. They haven’t identified the precise cause, but most of the patients have reported vaping marijuana products. Others say they have only vaped nicotine products.

So far, the Centers for Disease Control and Preventionhas identified 530 confirmed or probable casesof vaping-associated pulmonary illnesses. There have been eight deaths.

Altria, the maker of Marlboro cigarettes, recently invested almost $13 billion in e-cigarette company Juul. Some experts say in its early days Juul mirrored the tobacco industry’s promotional playbook in an effort to hook young people. Photo: Natalia V. Osipova/The Wall Street Journal

Write toSarah Nassauer at[email protected]

Corrections & Amplifications
Walmart Inc. doesn’t sell Njoy brand e-cigarettes. An earlier version of this article incorrectly stated that the retailer sells the brand.

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