Via https://newsapi.org online business online marketing online business opportunities The 2019 eCommerce Landscape in the Americas: Drivers, Market Players and Telcos’ Role – ResearchAndMarkets.com


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DUBLIN–()–The“Ecommerce
Landscape in the Americas: Drivers, Market Players, and Telcos’ Role”

report has been added toResearchAndMarkets.com’s
offering.

This report looks at the ecommerce market landscape in the Americas,
examining the main growth drivers and players operating in it. A special
attention is put on understanding the role that telcos play in the
ecommerce value chain.

This report also includes a brief definition and categorization of the
main types of ecommerce, as well as market insights for the largest
markets in the region.

Finally, we include two case studies: one is an example of a telco’s
ecommerce service offering and one analyzing the business model adopted
by one of the largest ecommerce players in Latin America.

Market Insights

Increased internet connectivity and the proliferation of alternative
payment methods are two important factors driving ecommerce adoption in
the Americas, particularly in less developed markets. Ecommerce
activities can be categorized in various forms although the most common
one looks at the business-consumer flow.

From this perspective, B2C ecommerce has become the most common type. It
is estimated that ecommerce (B2C) transactions in US and Canada
generated a combined $875.4 billion in 2018, making them the largest
ecommerce market in the Americas. Brazil ranks in a distant third
position, followed by Mexico.

Telecom operators in the Americas have been key enablers in this process
by providing mobile connectivity services and stimulating the use of
connected devices such as smartphones. While a number of telcos have
also launched alternative mobile payment platforms, their impact on
ecommerce activities has so far been modest.

Despite telcos’ role in the Americas’ ecommerce value chain being
limited so far, a number of opportunities in areas such as big data and
artificial intelligence (AI) have emerged over the last several years.

The report provides in-depth analysis of the following:

  • Section 1:Definition and ecommerce market context in
    the Americas: provides a general overview, looking at key market
    insights and growth trends and providing an overview of the main
    ecommerce players in the region. This section also analyzes in detail
    the main growth drivers, and examines the role that telecom operators
    play in the ecommerce value chain.
  • Section 2:Case studies; includes two case studies on
    key ecommerce players: one describing the business model adopted by
    one of the largest online marketplaces in Latin America, and the other
    one analyzing a telco’s ecommerce B2B services offering in North
    America.

Scope

  • The research estimates that ecommerce (B2C) transactions in US and
    Canada generated a combined $875.4 billion in 2018, making them the
    largest ecommerce market in the Americas. Brazil ranks in a distant
    third position, followed by Mexico.
  • Increased internet connectivity and the proliferation of alternative
    payment methods are two important factors driving ecommerce adoption
    in the Americas, particularly in less developed markets.
  • Telcos in the Americas are positioning themselves as key technology
    enablers through the development of one-stop-shops for online
    retailers, offering a wide range of services supporting and enabling
    ecommerce activities, ranging from connectivity, payment solutions,
    web hosting, and cloud.
  • The advent of big data and AI represents an interesting growth area
    for telcos, as they have access to large amounts of data from telecom
    service users.

Reasons to Buy

  • This Insider Report provides a comprehensive examination of the main
    trends taking place in the Americas ecommerce market, helping
    executives fully understand market dynamics, determine what works and
    what doesn’t, formulate effective product development plans, and
    optimize resource allocation and return on investment.
  • The report includes examples on strategies adopted by ecommerce
    players that illustrate the findings of the report; this will help the
    reader understand both the challenges confronted in the real world and
    the strategies employed to overcome those challenges.
  • With more than ten exhibits, the report is designed for an
    executive-level audience, to help to understand the ecommerce market,
    analyzing key trends, and strategies.

Key Topics Covered

Executive summary

Section 1: Definition and ecommerce market context in the
Americas

Ecommerce definition and trends

Ecommerce market drivers

Key ecommerce players

Telcos’ role in the ecommerce value chain

Section 2: Case studies

AT&T – US

Mercado Libre – regional

Section 3: Key findings and recommendations

Appendix

Companies Mentioned

  • Alibaba
  • Amazon
  • America Movil
  • AT&T
  • Ebay
  • Mercado Libre
  • OXXO
  • Telefonica
  • Telcel

For more information about this report visithttps://www.researchandmarkets.com/r/gw8ye9

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