Landscape in the Americas: Drivers, Market Players, and Telcos’ Role”
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This report looks at the ecommerce market landscape in the Americas,
examining the main growth drivers and players operating in it. A special
attention is put on understanding the role that telcos play in the
ecommerce value chain.
This report also includes a brief definition and categorization of the
main types of ecommerce, as well as market insights for the largest
markets in the region.
Finally, we include two case studies: one is an example of a telco’s
ecommerce service offering and one analyzing the business model adopted
by one of the largest ecommerce players in Latin America.
Increased internet connectivity and the proliferation of alternative
payment methods are two important factors driving ecommerce adoption in
the Americas, particularly in less developed markets. Ecommerce
activities can be categorized in various forms although the most common
one looks at the business-consumer flow.
From this perspective, B2C ecommerce has become the most common type. It
is estimated that ecommerce (B2C) transactions in US and Canada
generated a combined $875.4 billion in 2018, making them the largest
ecommerce market in the Americas. Brazil ranks in a distant third
position, followed by Mexico.
Telecom operators in the Americas have been key enablers in this process
by providing mobile connectivity services and stimulating the use of
connected devices such as smartphones. While a number of telcos have
also launched alternative mobile payment platforms, their impact on
ecommerce activities has so far been modest.
Despite telcos’ role in the Americas’ ecommerce value chain being
limited so far, a number of opportunities in areas such as big data and
artificial intelligence (AI) have emerged over the last several years.
The report provides in-depth analysis of the following:
- Section 1:Definition and ecommerce market context in
the Americas: provides a general overview, looking at key market
insights and growth trends and providing an overview of the main
ecommerce players in the region. This section also analyzes in detail
the main growth drivers, and examines the role that telecom operators
play in the ecommerce value chain.
- Section 2:Case studies; includes two case studies on
key ecommerce players: one describing the business model adopted by
one of the largest online marketplaces in Latin America, and the other
one analyzing a telco’s ecommerce B2B services offering in North
- The research estimates that ecommerce (B2C) transactions in US and
Canada generated a combined $875.4 billion in 2018, making them the
largest ecommerce market in the Americas. Brazil ranks in a distant
third position, followed by Mexico.
- Increased internet connectivity and the proliferation of alternative
payment methods are two important factors driving ecommerce adoption
in the Americas, particularly in less developed markets.
- Telcos in the Americas are positioning themselves as key technology
enablers through the development of one-stop-shops for online
retailers, offering a wide range of services supporting and enabling
ecommerce activities, ranging from connectivity, payment solutions,
web hosting, and cloud.
- The advent of big data and AI represents an interesting growth area
for telcos, as they have access to large amounts of data from telecom
Reasons to Buy
- This Insider Report provides a comprehensive examination of the main
trends taking place in the Americas ecommerce market, helping
executives fully understand market dynamics, determine what works and
what doesn’t, formulate effective product development plans, and
optimize resource allocation and return on investment.
- The report includes examples on strategies adopted by ecommerce
players that illustrate the findings of the report; this will help the
reader understand both the challenges confronted in the real world and
the strategies employed to overcome those challenges.
- With more than ten exhibits, the report is designed for an
executive-level audience, to help to understand the ecommerce market,
analyzing key trends, and strategies.
Key Topics Covered
Section 1: Definition and ecommerce market context in the
Ecommerce definition and trends
Ecommerce market drivers
Key ecommerce players
Telcos’ role in the ecommerce value chain
Section 2: Case studies
AT&T – US
Mercado Libre – regional
Section 3: Key findings and recommendations
- America Movil
- Mercado Libre
For more information about this report visithttps://www.researchandmarkets.com/r/gw8ye9