Via https://newsapi.org online business online marketing online business opportunities RRD Launches DigicomTM, a Streamlined eCommerce Solution for Retail Catalogs and Circulars

Via https://newsapi.org  online business  online marketing  online business opportunities RRD Launches DigicomTM, a Streamlined eCommerce Solution for Retail Catalogs and Circulars


Via https://newsapi.org online business online marketing online business opportunities

CHICAGO–()–R.R.
Donnelley & Sons Company
(RRD) (NYSE:RRD), a leading global
provider of multichannel solutions for marketing and business
communications, today announced the launch of DigicomTM, a
new solution that transforms catalogs, circulars and flyers into
interactive, shoppable experiences across web, mobile, and email
channels. The tool makes it easier for customers to view and purchase
advertised products by providing direct access and embedded options for
increased interactivity. Digicom is backed by a comprehensive digital
analytics suite to provide deep insights into engagement patterns and
inform marketing decisions.

“We view each interaction that our clients have with their customers as
a unique opportunity to provide an enhanced experience that drives
deeper engagement,” said Todd Hatley, Senior Vice President, RRD Content
and Creative Services. “Digicom not only increases customer engagement
by providing enriched, digitally native features, but it also offers
meaningful analytics to drive a better understanding of customer
behavior, leading to actionable opportunities that increase engagement
over time.”

Digicom can help you increase customer inquiries and online revenue
through:

  • Superior Functionality: Direct links to product pages and multiple
    options to engage with additional content – all embedded in a
    device-agnostic, mobile platform
  • Real-Time Feedback: Digital insights include live access to Google
    Analytics data, post-campaign reporting, mouse-mapping and geographic
    engagement maps
  • Extended Reach: Social media retargeting options through Facebook and
    Google Ads

To learn more about Digicom, please visitms.rrd.com/digicom.

About RRD

RRD is a leading global provider of multichannel business communications
services and marketing solutions. With more than 50,000 customers and
43,000 employees across 34 countries, RRD offers the industry’s most
comprehensive offering of solutions designed to help companies—from Main
Street to Wall Street—optimize customer engagement and streamline
business operations across the complete customer journey. RRD offers a
comprehensive portfolio of capabilities, experience and scale that
enables organizations around the world to create, manage, deliver, and
optimize their marketing and business communications strategies.

For more information about RRD, please visitwww.rrd.com.

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