How do you stand out in a saturated eCommerce market? Product page videos make the difference. Learn here about incorporating video.
Everyone’s used to online shopping by now. Most of us prefer online shopping instead of visiting the stores, especially during busy periods of the year like Christmas. You don’t have to battle the crowds or worry about traveling there only to find that the items you need aren’t in stock. Also, customers can avoid long walks between different stores to get everything that you need. You can shop around for the best prices. Customers get voucher codes. All of this from the comfort of your sofa.
So, it’s no surprise that you decided to start an eCommerce store. Who wouldn’t? Everybody loves online shopping and with platforms like Shopify, it’s easier than ever to get started with this business idea. Heck, you can even drop ship your items. No need to worry about paying for somewhere to hold stock. Yep, you can start an eCommerce store from your bedroom if you want to.
But how do you stand out in such a saturated market? Well, for starters, make sure product photos and written descriptions are information-rich. After all, customers don’t know exactly what they’re getting until it arrives. (This is pretty much the only downfall of online shopping.)
But you can do better. You can use a product page video. Here’s why you should:
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There’s absolutely no denying that video helps increase conversion rates, even if you’re not using it on your product pages. Over 60% of customers will watch a product review video before deciding to make a purchase. Nearly 100% of video marketers say that video increases user understanding of a product or service, with almost 80% reporting a positive impact on sales. Including a product page video on a landing page can increase conversions by over 80%, so imagine what a product video is going to do for your sales? Get started now with these film production companies in Miami.
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From funny cat videos to tutorials for anything and everything, video content has taken over the internet and everybody is here for it. People spend one-third of their online activity today watching videos, and it’s a number that’s growing rapidly as the Internet becomes absolutely saturated with video material. And it’s easy to understand why people love videos so much; they’re much easier to consume compared with long articles, for example. They’re more interactive, and they’re enjoyable!
RELATED ARTICLE: WHY YOUR BUSINESS NEEDS PROFESSIONAL VIDEO CONTENT
So, it should come as no surprise that 1 in 4 of online shoppers will probably lose interest. Much more so when shopping with a company that doesn’t have any product page videos on its website.
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Have you got a product that tends to get a lot of questions from people who want to know a little bit more about it before they buy? A product page video can address all of those questions, giving your prospective customers a chance to get all the information they need. Having the video right there on the product page, you cut out all the time it takes them to email you a question and then wait for your answer. As a result, you’ll see faster conversions and less abandoned carts.
Online videos play an important part in the buying process. If you’re not using video on your product pages, you’re missing out.