Via https://newsapi.org online business online marketing online business opportunities Pitney Bowes’ New Post-Purchase Marketing Solution Connects Retail Brands with Consumers in The Moments That Matter Most

Via https://newsapi.org  online business  online marketing  online business opportunities Pitney Bowes’ New Post-Purchase Marketing Solution Connects Retail Brands with Consumers in The Moments That Matter Most


Via https://newsapi.org online business online marketing online business opportunities

STAMFORD, Conn.–()–Pitney Bowes (NYSE: PBI), a global technology company that provides
commerce solutions in the areas of shipping and mailing, data, and
ecommerce, today launchedConsumer
Connect
, a new self-service post-purchase marketing solution for
retailers and brands. Pitney Bowes is demonstrating Consumer Connect,
and its ability to drive new revenue after the ‘buy’ button, in booth
3704 atShoptalk,
March 3-6 at the Venetian in Las Vegas, Nevada.

“Retail marketers spend a tremendous amount of time and money attracting
consumers and getting them to click the ‘buy’ button, only to leave them
in the hands of third-party shipping partners for tracking and
notifications until the package is delivered,” said Lila Snyder, EVP and
President, Commerce Services, Pitney Bowes. “This created the
opportunity to introduce Consumer Connect – a self-service marketing
tool to engage consumers during the critical post-purchase experience.
For the first time, we are putting control of that experience fully in
the hands of retail marketers.”

“We know from industry data that a package will receive an average of
eight tracking requests between shipment and delivery. In most cases,
that experience is basic, boring and off-brand. Consumer Connect
addresses this issue, transforming shipment tracking into a dynamic
extension of a retailer’s brand experience, ultimately driving more
meaningful consumer engagement and new revenue opportunities.”

Consumer Connect allows consumers to:

  • track shipments
  • stay informed by email and SMS updates;
  • receive relevant promotions and product offers;
  • initiate returns with ease; and
  • continue to engage with retail brands in meaningful ways in the
    moments when the brand promise matters most

Retailers benefit from:

  • converting tracking moments to merchandising moments;
  • on-brand tracking experiences;
  • targeted post-purchase consumer engagement;
  • seamless returns (according to thePitney
    Bowes Global Ecommerce Study
    , 92% of consumers will buy
    again from a brand if returns are easy
    ); and
  • “The Publisher” – a 24/7 self-service CMS (content management system)
    that allows retailers to customize their branded post-purchase
    experience in minutes.

“Consumers are going to love Consumer Connect for the brand-consistent
immersive experience,” said Snyder. “Retailers will love Consumer
Connect because it will help to drive sales, decrease call center
volumes, and increase customer loyalty.”

Why post-purchase matters and the consequences of getting it wrong

According to thePitney
Bowes Global Ecommerce Study
, 90% of online shoppers in the US will
take an action that can hurt a retailer’s brand in response to a bad
post-purchase experience. Their reactions range from sharing their
frustrations on social media to never purchasing from the offending site
again. Among millennials, 30% will go public about their poor
experience, complaining in an online review or social media post,
potentially affecting the buying decisions of their entire social
networks.

The importance of the post-purchase experience to consumers was further
validated by retailers. According to the study, successful high-growth
retailers (25% or greater YoY revenue growth) place a greater emphasis
on the post-purchase consumer experience than their slower-growth
competitors. This includes providing services like free returns and
day-definite guaranteed delivery. 54% of high-growth retailers offer 2-3
day free shipping, while 60% of low- growth retailers (10% or less YoY
revenue growth) offer 4-7 day free shipping. High-growth retailers also
tend to meet or exceed consumer demands for accurate, real-time
tracking, free and fast shipping, easy returns with preprinted labels,
prompt refunds and even attractive branded packaging.

“Successful high-growth retailers and brands not only exceed their
customers’ expectations on the post-purchase experience, but they
leverage every consumer touchpoint to build brand awareness, further
strengthening customer loyalty,” said Snyder.

About Pitney Bowes

Pitney Bowes (NYSE:PBI) is a global technology company providing
commerce solutions that power billions of transactions. Clients around
the world, including 90 percent of the Fortune 500, rely on the accuracy
and precision delivered by Pitney Bowes solutions, analytics, and APIs
in the areas of ecommerce fulfillment, shipping and returns;
cross-border ecommerce; presort services; office mailing and shipping;
location data; and software. For nearly 100 years Pitney Bowes has been
innovating and delivering technologies that remove the complexity of
getting commerce transactions precisely right. For additional
information visit Pitney Bowes, the Craftsmen of Commerce, at www.pitneybowes.com.

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