Via online business online marketing online business opportunities PEAK 2019 The Black Friday lowdown
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Black Friday is upon us, and in today’s coverage of peak trading 2019 we’ll report on what’s going on in a day that many expect to be the biggest online trading day of the year. Throughout the day we’ll update this piece with news from the frontline of the sales, with the latest news at the top of the piece.

How leading retailers are approaching Black Friday

Here’s what UK multichannel and ecommerce retailers ranked Elite in IRUK Top500 research (and listed in alphabetical order) are doing to mark Black Friday .

Amazon’s Black Friday week started last Friday and ends at midnight tonight. It says this is its biggest ever Black Friday week and as well as offering discounts in a range of formats, including lightning deals, it’s also offering cut-price access to its services: those trying Prime Now or Amazon Fresh deliveries for the first time will get a discount. Members of its Prime subscription scheme, meanwhile, get early access to some of its deals – and free access to some Premier League matches in December.

Argos also got its peak trading deals off to an early start, launching them last Friday with the help of a sports reporting team. Last night it stepped up the pace, launching its “biggest and best” deals at 9pm, which it says include its lowest ever prices on some technology and electricals, along with 25% off clothing, Christmas trees, beds and mattresses. Same day delivery and click and collect feature prominently on its home page, as does the option to pay later by applying for its credit card.

H&M is in full Black Friday mode, and is promising 20% off everything, both in-store and online. It’s highlighting its Christmas party clothing, Christmas gifts and Christmas moments on its home page – as well as its offer of free delivery for loyalty club members, and the ability to pay later, via Klarna.

John Lewis started its Black Friday event earlier than many, on November 22, and it runs up to Monday December 2 – Cyber Monday. It is featuring offers across home, fashion, electricals and nursery. It’s also pointing out its traditional price match on offers.

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New Look is offering up to 50% off selected styles, flagging up offers on women’s clothing and footwear and men’s and girls’ clothing. The retailer is highlighting its click and collect option and encouraging shoppers to visit its stores. Black Friday offers are also gathered together in a dedicated section.

Sainsbury’s home page is more muted than those of other Elite retailers, offering 25% off deals on wine and acting as a gateway to Argos’ Black Friday event and to 25% off at Tu clothing.

Beyond the Elite retailers, Top50 trader Asos is offering discounts of up to 70% off, in what it says is its biggest deal ever. Jigsaw – ranked Top250 – which held out against Black Friday in previous years, is offering 20% off everything. Top50 retailer Asda was one of the first, along with Amazon, to bring Black Friday to the UK back in 2010. But in recent years it has moved away from the event to an extent. Today its home page urges shoppers to make Christmas special in their grocery shopping, while it offers time-limited ’roll black’ offers.

Currys PC World, a Leading retailer, is offering up to 50% off a range of electricals and gaming deals, and promises that shoppers won’t find it cheaper anywhere else. Delivery is free on all orders and it flags up that customers can pick up from 800 stores. As with some of the Elite retailers, Currys is highlighting how shoppers can spread the cost of larger purchases.

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