SECAUCUS, N.J.,Oct. 8, 2019/PRNewswire/ — Northstar Travel Group today announced it has acquired travAlliancemedia, a leading marketing services, digital media, event and information company serving the retail travel community inNorth America. travAlliancemedia is the owner of well-known brands including TravelPulse.com, TravelPulse Canada, Agent at Home, Travel Agent Academy, Agent Studio, and a portfolio of custom content solutions, marketing services, and software and marketing tools for the retail travel community.
“The addition of travAlliancemedia’s well-known brands serving the retail, home-based and independent travel advisory market complementNorthstar’sleadership brands including Travel Weekly and TravelAge West serving the retail travel industry,” saidThomas Kemp, Chairman & CEO of Northstar Travel Group. “The acquisition providesNorthstarwith an unparalleled portfolio of marketing services, online media, events, and marketing tools serving the travel advisory community and connecting travel suppliers and destinations to this audience,” said Kemp.
“We are thrilled to complete this merger of the two leading information and marketing services companies serving the retail travel market,” saidMark Murphy, the founder and CEO of travAlliancemedia. “We know theNorthstarteam and brands very well and believe this is a great combination of talent, complementary brands, and online services to better serve the travel advisory market,” added Murphy, who will become an advisor to theNorthstarand travAlliancemedia combination.
The travAlliancemedia portfolio includes the following brands:
- TravelPulse.com: A leading online brand serving the travel advisor community in the US with approximately one million monthly visitors. TravelPulse connects destinations, travel suppliers and travel advisors with real time information and marketing services.
- TravelPulse Canada, TravelPulse Quebec, and TravelPulse Mexico:The leading online information sites serving the Canadian and Mexican travel advisory communities.
- Agent at Home:The leading brand serving the home-based and independent travel advisor community with information, marketing services and events.
- Travel Agent Academy: The leading online education platform providing travel advisors with eLearning certification on travel destinations and suppliers.
- Agent Studio: A SaaS business that gives travel advisors the ability to build, on demand, custom websites that also feature an integrated marketing platform. This enables travel advisors to connect and market their services to clients and prospects with offers, online information and news about the latest happenings in travel.
“The travAlliancemedia portfolio is a perfect strategic fit withNorthstar’score information and marketing services brands serving the retail travel industry,” saidBob Sullivan, President ofNorthstar’sTravel Group. “”We are very excited about the growth opportunities inCanadaand we will work withJohn Kirkto determine what Northstar brands and products we may introduce inCanada,” added Sullivan.
Northstarreceived legal advice fromJones Day. Blank Rome LLP served as legal counsel to travAlliancemedia. Progress Partners, Inc. served as exclusive financial advisor to travAlliancemedia.
Northstar Travel Group is the leading B-to-B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, corporate and sports meetings, incentives, hospitality, and travel technology.
Northstaris the owner of well-known brands includingTravel Weekly, TravelAge West, Travel Weekly China, Business Travel News, Successful Meetings, Meetings & Conventions, Incentive, M&C China,Travel42, Axus Travel App, andWeb in Travel.
The company produces more than 85 face-to-face events in 13 countries in retail travel, hospitality, corporate travel, travel technology, sports travel, and the meetings & incentive industry. Leadership events include the Phocuswright Conference, ALIS, The Business Travel Show, the largest corporate travel event inEurope, The Meetings Show, the largest meetings industry event in the UK, Web in Travel, CruiseWorld, Global Travel Marketplace, and TEAMS, the leading sports travel event.
In addition,Northstarowns Phocuswright, the leading research, business intelligence, and event producer serving the travel technology industry.
Northstar Travel Group owns the Burba Hotel Network, the leading producer of hotel investment events globally, including ALIS, the largest hotel investment conference in the world produced with the American Hotel & Lodging Association inLos Angeleseach year.
Northstaris also the majority shareholder in Inntopia, the leading SaaS e-commerce software, CRM database marketing and predictive analytics business serving the mountain destination, golf, activities, hospitality, and specialty destination travel markets.
Based inSecaucus, NJ, the company has offices inNew York, NY;Stowe, VT;Denver, CO;Edwards, CO;Burlington, VT;Los Angeles, CA;Costa Mesa, CA;Lombard, IL; and global offices inLondon,Singapore,Beijing, andShanghai.
Northstar Travel Group is owned by funds managed by EagleTree Capital.
EagleTree Capital, formerly Wasserstein Partners, is aNew Yorkbased private equity and investment firm. It manages capital on behalf of global institutional and individual investors. EagleTree’s private equity funds invest primarily in the media and business services, consumer products, and water and industrial sectors. For more information, visitwww.eagletree.com.
travAlliancemedia, based inWestampton, New Jersey, is a leading marketing services, information, event and online media company serving the travel advisory market.Mark Murphy, the well-known travel industry commentator and entrepreneur, launched the business as Performance Media in 2002 and rebranded the company in 2011 as travAlliancemedia.
Progress Partners is aBostonandNew York-based boutique M&A investment bank that works with technology companies, with sector focus in vertical categories including martech, adtech, fintech, ecommerce, and traveltech. Since 2002, we have aimed to work with exceptional entrepreneurial teams on solutions for growth. Our firm serves buyers and sellers of high growth companies to complete M&A transactions, raise debt or equity capital, as well as, develop and implement strategic growth plans.
SOURCE Northstar Travel Group