SAN DIEGO–(BUSINESS WIRE)–Clearpoint
Agency, a public relations and digital marketing firm, announced it
is managing public relations forMercato,
the online ordering and delivery platform for independent grocers.
Clearpoint is managing media relations, content development, conference
communications strategy, and speaking opportunities for Mercato.
Clearpoint has already secured numerous trade and national press
placements for Mercato inForbes,Wall Street Journal,Internet
Retailer,The Shelby Report,Progressive Grocer, and
“As a startup, we needed a PR firm that could make things happen right
away as we aggressively worked to open new markets, onboard merchants,
and meet with investors,” said Mercato Founder and CEO Bobby Brannigan.
“Clearpoint Agency’s ability to quickly jump in with an objective-driven
PR plan and get our story out to the right trade and national media
outlets, made it a great choice for Mercato.”
Mercato was launched in 2015 by Brannigan to help independent grocers
compete with large grocery delivery platforms and national supermarket
chains by providing an easy to set-up e-commerce platform, as well as
services for same-day delivery, customer service, and marketing. To
date, Mercato has onboarded more than 650 independently owned grocery
markets across the United Statesand is rapidly growing.
“As a successful tech entrepreneur who grew up working in his father’s
Brooklyn grocery store, Bobby saw the potential to give independent
grocers the tools to compete against the Amazons and Walmarts of the
world, while giving consumers a convenient way to access quality,
locally sourced groceries in their communities,” saidClearpoint
Agency President Bonnie Shaw. “Mercato is just the kind of client we
like to work with – one that sees a challenge and develops just the
right solution to provide value to its customers, investors, and the
Recently, several merchants reported Mercato hassignificantly
increased their online sales, with some more than tripling
year-over-year. Increases ranged from 45 percent to 400 percent, with
additional increases during the holiday season.
About Clearpoint Agency
Clearpoint Agency develops award-winningPR
and digital marketing programsforB2B
and B2C clientsin technology, financial services, manufacturing,
biotech, non-profit, and consumer products. From strategy and content
development, to media relations and social media, the experts at
Clearpoint have the experience to generate buzz for your brand and
creatively communicate your message to target audiences. For more
or follow Clearpoint onFacebook,
Mercato offers ecommerce and same-day delivery of high-quality groceries
and specialty foods from more than 650 independently owned stores across
the country. Bobby Brannigan, an entrepreneur who grew up working in his
father’s grocery store in Brooklyn, NY, created Mercato to level the
playing field by bringing online shopping and delivery to independent
grocers and their valued customers. For more information, visitMercato.com.