Via online business online marketing online business opportunities International Olympic Committee Launches the First Olympic Store for Chinese Fans with Alibaba Group

Via  online business opportunity  online marketing  online business opportunity opportunities International Olympic Committee Launches the First Olympic Store for Chinese Fans with Alibaba Group

Via online business online marketing online business opportunities

ZHANGJIAKOU, China–()–The International Olympic Committee and Worldwide TOP Partner Alibaba
Group (NYSE:BABA) announced today the launch of the first-ever Olympic
store on Tmall, China’s largest B2C marketplace for brands and
retailers. The new Olympic store will be initially available to Chinese
fans on Alibaba’s Tmall, with additional plans in development to create
a global ecommerce platform for fans around the world. The Olympic store
on Tmall has been launched as part of the new IOC Global Licensing
Strategy, which aims to engage and connect with fans seeking official
Olympic branded merchandise, in line with Olympic Agenda 2020. The
launch was announced at the second annual Tmall Winter Festival in
Zhangjiakou, a three-day online and offline retail event to generate
excitement for winter sports among Chinese consumers.

The Olympic store on Tmall will offer official products developed as
part of three Olympic core licensing collections, aimed at engaging
Chinese fans all year round. TheOlympic Games Collection
celebrates the upcoming Olympic Games and includes branded products from
the Beijing 2022 and Tokyo 2020 Games, such as pins, apparel and other
memorabilia. TheOlympic Heritage Collectionwill feature
products that include art and design elements from previous Games
editions, such as postcards of historical Olympic posters, connecting
fans and connoisseurs with the rich heritage of the Olympic Games.
Finally, theOlympic Collectionwill target a young and active
audience through unique branded products, mainly sports equipment and

Timo Lumme, IOC TMS Managing Director, said: “We are delighted to launch
our first Olympic store on Alibaba’s Tmall in China, one of the world’s
largest ecommerce marketplaces. The launch was made possible thanks to
the support of our Worldwide Olympic Partner Alibaba’s technology and
expertise, as well as our partnership with the Beijing Organising
Committee for the Olympic and Paralympic Winter Games 2022. The Olympic
Winter Games Beijing 2022 will be a landmark moment for China and the
Olympic Movement, and from today we look forward to offering the latest
exciting Olympic products to Chinese Olympic fans through our new
Olympic store on Alibaba’s platform.”

Chris Tung, Alibaba Group Chief marketing Officer, commented: “The
launch of the first Olympic store on Alibaba’s Tmall is an important
milestone in our long-term partnership with the IOC. We are proud to
leverage Alibaba’s technology and ecosystem to provide more
opportunities for Chinese fans to celebrate the heritage of the Games
and join in the excitement for Tokyo 2020 and Beijing 2022. We look
forward to our continued collaboration with the IOC to connect more fans
in China and from around the world to the Olympic Movement in the
digital era.”

Piao Xuedong, Director of the Beijing 2022 marketing Department, said:
“We are proud to work with both the IOC and Alibaba to present the
Olympic store on Tmall to Chinese Olympic fans today. It is the first
time in the history of the Olympic Movement that Olympic fans can use an
online store to look for licensed products both from the historical
Olympic Games and the upcoming Olympic Games. Beijing 2022 is getting
full value by innovating the licensing programme today. Our licensing
team will keep supporting the Olympic store on Tmall by providing more
wonderful products in the future.”

In December 2017, Alibaba Group, in partnership with the Beijing 2022
Organising Committee, introduced the official online shop for Beijing
2022 on Tmall to help promote the Games among fans in China.

Group and the IOC entered a historic, long-term strategic partnership

in January 2017 to help transform the Olympic Games for the digital era.
Alibaba Group serves as the official “Cloud Services” and “E-Commerce
Platform Services” Partner of the IOC, and is a Founding Partner of the
Olympic Channel through to the 2028 Games.

The Olympic store is now available under:

About the International Olympic Committee

The International Olympic Committee is a not-for-profit independent
international organisation made up of volunteers, which is committed to
building a better world through sport. It redistributes more than 90 per
cent of its income to the wider sporting movement, which means that
every day the equivalent of 3.4 million US dollars goes to help athletes
and sports organisations at all levels around the world.

About Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere,
and the company aims to achieve sustainable growth for 102 years. For
the fiscal year ended 31 March 2018, the company reported revenues of
USD 39.9 billion. For more information, visit Alibaba’s corporate news

Broadcast quality footage

The IOC Newsroom:

Alibaba’s corporate news site Alizila:




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