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Via https://newsapi.org  online business  online marketing  online business opportunities Healthcare eCommerce Market in North America – Forecast to 2022 – ResearchAndMarkets.com


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DUBLIN–()–The“Healthcare
eCommerce Market in North America, Forecast to 2022”
report has
been added toResearchAndMarkets.com’soffering.

This research service analyzes the key trends and developments around
healthcare eCommerce with specific focus on the eCommerce market for
pharma drugs and medical devices in North America. The study also
provides market projections, opportunity analysis by supply chain
participants, strategic imperatives, and select industry best practices
or case studies, both for pharma drugs and medical device segments.

Healthcare, as an industry, is entering a phase of rapid transformation.
Digitization of products, services, and commerce models is democratizing
current healthcare systems and unlocking new previously inaccessible
segments.

The fundamental convergence of healthcare with IT and retail industry
continues to shift eCommerce from simple search portals for buying
products to the digital marketplace that provides personalized
experience and informed purchase decision making. This is manifesting
into a new era of healthcare consumerism; today hospital buyers and
patients are equally expecting a retail-like buying experience.

Furthermore, as tech-savvy millennials are expected to overtake boomers,
in terms of population, in 2019, eCommerce models with personalized
UX/UI will be the preferred marketing channels for medical products and
services.

Entailing this, North America’s healthcare eCommerce market for pharma
drugs and medical devices is projected to cross $200 billion by 2022,growing
at a CAGR of 10% to 15%
.

Trends in both, demand (cost and pricing pressures) and supply side
(health consumerization), coupled with increasing competition from
non-traditional participants (e.g., Amazon, Ali Health, Apple, and so
on) are fuelling the adoption of eCommerce. This compels drug/device
Original Equipment Manufacturers (OEMs), wholesalers, GPOs, PBMs,
distributors, and retailers to operate differently by leveraging on
eCommerce to achieve much-needed operational efficiencies, standardize
purchasing process, optimize supply chain inefficiencies, and improve
end-user experience.

Additionally, digital marketplace scalability provides drug/device
companies the opportunity to differentiate with value-add services, such
as free shipping, same-day delivery, online payment, product quality
certificate, discounts, customer feedback on services, as well as the
ability to connect 24×7, which is an important element in the overall
buying experience.

There is no one-size-fits-all eCommerce strategy for healthcare
products. Drug and device OEMs and other supply chain participants
should prioritize their eCommerce strategy based on the maturity of
their buyers by using a suitable mix of available digital tools for
educating, researching product information, and management of order and
payment.

Apart from drug/device types and purchase volumes, factors such as
market positioning, target end user, and reimbursement play a critical
role in eCommerce channel selection and success.

Key Issues Addressed

  • What are the macro to micro factors driving healthcare eCommerce
    trends?
  • What is the current and expected eCommerce market penetration
    (percentage) by drug and device sales ($) for the North American
    region?
  • What product (drug and device) segments and supply chain participants
    will be the most impacted by eCommerce?
  • What are the key factors considered to succeed in the eCommerce
    strategy by key commerce models for select healthcare products and
    services?
  • What will be the impact of Amazon on the healthcare industry? How will
    the convergence of retail, IT, and healthcare industries disrupt
    traditional commerce models?
  • What are the key eCommerce opportunities for drug and device
    companies? Which are some of the industry best practices
    (examples/case studies)?

Topics Covered

1. Executive Summary

  • Macro to Micro Visioning – Healthcare eCommerce
  • Healthcare eCommerce – Drug and Device Market Overview
  • Medical Device eCommerce – Strategic Priorities and Preferred Channels
  • eCommerce opportunity Analysis by Medical Device Portfolio
  • Pharma Drug eCommerce – Strategic Priorities and Preferred Channels
  • eCommerce opportunity Analysis by Pharma Drugs and Therapeutic Types

2. Research Scope and Definition

  • Research Objective and Methodology
  • Research Scope and Definition
  • The Difference Between eCommerce and eBusiness

3. Macro to Micro Visioning – Key Themes Driving Healthcare
eCommerce

  • Demand- and Supply-side Trends Driving eCommerce in Healthcare
  • Increasing Cost and Pricing Pressure
  • Healthcare Interactions – Patients as Consumers
  • Business Model Shifts
  • Technology Shifts
  • Healthcare Digital Transformation Attractiveness Luring New Entrants
  • Growth opportunity – Emerging Business Models in Healthcare
  • Heat Map – Emerging Business Models in the Healthcare Space
  • Amazonization Implication for Traditional Segments and Participants
  • Amazon – Well Positioned to Disrupt the Home-health Space
  • Possible Business Model – Direct-to-consumer Healthcare

4. Healthcare eCommerce Market Revenue Projections

  • Revenue Forecast by Sales Channel – Medical Device eCommerce Market
  • Revenue Forecast Assumption – Medical Device eCommerce Market
  • Medical Device eCommerce Channels Preference by Device Type
  • Medical Device eCommerce Channels Preference by Service Scope
  • Revenue Forecast by Sales Channel – Pharma Drugs eCommerce Market
  • Revenue Forecast Assumption – Pharma Drugs eCommerce Market
  • Pharma eCommerce Channels Preference by Drug Type
  • Pharma Drugs eCommerce Channels Preference by Service Scope

5. Medical Device eCommerce opportunity Analysis by Supply Chain
Participants

  • US Medical Device eCommerce Evolution Timeline
  • Supply Chain Evolution Factors for Medical Device Industry
  • Traditional Medical Device Distribution Model by Major Stakeholders
  • Classification of Medical Device eCommerce Strategy by Supply Chain
    Participants
  • Medical Device Manufacturer Challenges and Role of eCommerce
  • Case Example – Medical Device eCommerce and Scope of Process
    Optimization
  • Select Global Medical Device Manufacturer eCommerce Play
  • GPO Market Challenges and Role of eCommerce (US)
  • Select GPOs Manufacturer eCommerce Play (US)
  • Select Medical Supplies Distributors eCommerce Play (US)
  • Digital Marketplace Models Reshaping the US Medical Device Industry
  • Case Study – Guthrie Health System Partners With OpenMarkets to
    Improve Capital Equipment Procurement Process

6. Medical Device eCommerce – Strategic Imperatives and Select
Case Studies

  • Providers and Suppliers – Current Commerce Model Pain Points
  • eCommerce Platforms to Optimize Supply Chain Inefficiencies
  • Medical Device eCommerce – Adoption by Digital Channels Types
  • Limitation With EDI and Benefits of Digital B2B eCommerce
  • eCommerce opportunity Analysis by Medical Device Portfolio
  • eCommerce Strategy by Medical Device Type
  • Classification of eCommerce Strategy by Medical Device Types for
    Hospital Buyers
  • Case Study – Amazon’s B2B Play: The Ecommerce Expert’s Strategies
  • Case Study – Abbott: Direct to Consumer Medical-grade CGM
  • Case Study – Valedo: Gamifing Back Pain Therapy for Home Care
  • Case Study – Syncera: Rep-free Orthopedic Supply Chain Model
  • Case Study – WestCMR’s Reverse eCommerce Play
  • Case Study – SikkaSoft’s Cloud-based App Platform
  • Case Study – Medline Industries eCommerce Play
  • Case Study – Stryker Performance Solutions JointCOACH
  • Case Study – OPM: On-demand 3D Printed Medical Implants
  • Case Study – Cohealo: Medical Equipment Collaborative Consumption
  • Concluding Thoughts – Why Medical Device Manufacturers Need eCommerce?

7. Pharma Drug eCommerce opportunity Analysis by Major Supply
Chain Participants

  • Drug Supply Chain Analysis (US)
  • Classification of B2B Pharma eCommerce Strategy by Stakeholder
  • Pharma eCommerce – From Patient Communication to Engagement
  • Baxter’s SHARESOURCE Telehealth Platform for Home Dialysis Patients
  • Wholesalers – Shifting Momentum Toward Specialty Pharma
  • Cardinal Health – Stepping up to Support Pharmacies in eCommerce
    Revolution
  • Pharmacies – Diversifying Services and Delivering Care
  • CVS Health Specialty Medication eCommerce Platform
  • Pharmacy Benefit Managers – Managing Risk to Stay Relevant
  • Select PBM eCommerce Play – Recalibrating Toward Value-based Healthcare
  • Amazonization Implication for Pharma Supply Chain Participants

8. Pharma Drugs eCommerce – Strategic Imperatives and Select
Case Studies

  • Key Challenges Facing the Pharmaceutical Industry
  • Addressing the Challenges Through eCommerce
  • Regulatory Trends
  • Pricing Trends (US)
  • Therapeutic Trends
  • eCommerce opportunity Analysis by Pharma Drugs and Therapeutic Types
  • opportunity Analysis Framework – Emerging eCommerce Models
  • eCommerce Strategies to Address the Existing Challenges
  • Key Success Factors for eCommerce by Pharma Drug Types
  • Classification of Pharma eCommerce Strategy by Drug Type
  • Strategic Imperatives – Pharma Drugs eCommerce
  • Case Study – Mango Health: Gamifing Health
  • Case Study – Digital Pharmacist Inc.: Omni-channel Patient
    Communication Platform
  • Case Study – Capsules: From Commodity to Experience Delivering
  • Case Study – GoodRx and Sproxil: Transparency in Supply Chain to Prices
  • Case Study – Addicaid: Engaging Addiction Care Program
  • Case Study – GlaxoSmithKline Australia
  • Concluding Thoughts
  • Legal Disclaimer

9. Appendix

  • List of Acronyms and Explanations
  • Revenue Forecast Assumption – Total Medical Device and Pharma Drugs
    Market, North America, 2018
  • Evolving Medical Device Service-based Business Model
  • Evolution of Pharmaceutical Landscape – Risk-based Everything
  • MedTech eCommerce Strategy for Patient Centricity
  • List of Exhibits

Companies Mentioned

  • Abbott
  • Addicaid
  • Amazon
  • Baxter
  • Cardinal Health
  • Cohealo
  • CVS
  • Digital Pharmacist Inc.
  • GlaxoSmithKline Australia
  • GoodRx
  • Guthrie Health System
  • Mango Health
  • Medline Industries
  • OpenMarkets
  • OPM
  • SikkaSoft
  • Sproxil
  • Stryker
  • Syncera
  • Valedo
  • WestCMR

For more information about this report visithttps://www.researchandmarkets.com/research/zk547s/healthcare?w=4

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