With world-class internet and a population keen on using all it has to offer, it comes as little surprise that NZ Post’s eCommerce reviewThe Full Downloadfound up to 1.8 million Kiwis purchased online in 2018. We’re not alone in our online shopping habits either: retail eCommerce sales worldwide hit US$2.7 trillion that year, and the number is expected to rise to US$4.2 trillion by 2023.
Chris Wong – general manager of business marketing at NZ Post – says the volume of parcels coming into and moving around the country necessitates careful capacity planning. “It’s a very busy time of the year so NZ Post works with businesses to ensure they are ready for the increase in parcel shipping and that customers receive their purchases.”
NZ Post delivers more online shopping parcels than any other company in New Zealand, couriering 14.5 million items in November/December alone last year. One of the biggest challenges in the busy times is making sure these parcels arrive in time and while children across the country credit Santa with delivering the goods, the responsibility often falls to NZ Post and their delivery partners.
But delivering on time also depends on retailers being prepared, says Wong. He advises streamlining operations, including making the necessary arrangements with carriers (which can include measures such as integrating information systems for easy communication), readying websites for increased load, and getting customers excited early on, spreading demand.
“Black Friday, Cyber Monday and Singles Day provide New Zealand retailers with outstanding opportunities to take advantage of strong online shopping activity in the lead-up to the Christmas retail period,” says Wong. In 2018Black Friday broke online shopping records in New Zealand, and was bigger than Boxing Day.
Singles Day falls on 11 November, while Black Friday and Cyber Monday are on 29 November and 2 December respectively.
Wong points to aMcKinsey Consulting reportwhich details lessons learned by online retailers in the 2018 shopping season. The biggest of those was driving early sales through promotions ahead of Black Friday and into December – and, perhaps unsurprisingly, getting the shipping right.
Crucially, The Full Download confirms something we all know intuitively: demand for faster deliveries has increased. “Consumers, especially millennials, want immediacy and there is real pressure on retailers to offer overnight and same day delivery,” Wong notes. “We work to ensure, NZ Post delivers to meet customer needs and expectations.”
“With the right systems and processes in place, the holiday season should be highly rewarding, both on a profit and customer satisfaction level,” Wong concludes.
Make sure your business is optimised not just for Christmas, but also for the valuable run-up. To find out more abouthow you can be ready for the holiday seasonand working with NZ Post to deliver your parcels visitwww.nzpost.co.nz/business.