Via https://newsapi.org online business online marketing online business opportunities Contentsquare and Monetate Bridge Customer Experience Gap Between Brands and People

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NEW YORK, LONDON & CANNES, France–()–Contentsquare,
a leading digital experience insights optimization platform today
announced its partnership withMonetate,
the worldwide leader in personalization. This strategic partnership
enables global brands to deliver better personalization, experience
stronger ROI and improve the lifetime value of customers.As for
the 73% of consumers who feel brands fall short of expectations* when
delivering a personalized experience, this collaboration closes this gap.

“The partnership between Contentsquare and Monetate opens up exciting
possibilities for brands who understand the retention and revenue
potential of contextual personalization,” saidJonathan
Cherki, CEO and Founder, Contentsquare
. “By activating
individualized journeys based on a visitor’s context and goals, brands
will connect with customers in a way that sustains competitive
advantage.”

International brands like Clarks and Dreams benefit from
Contentsquare-Monetate integration

With the majority of North America and UK consumers (63%) expecting
personalized experiences,* the main challenge for brands is often a
technical one. Our research showsdata
architecture emerged as a top challenge
, preventing businesses from
meeting or exceeding revenue goals. By combining Contentsquare’s unique
ability to understand digital behavior and identify challenges and
opportunities within a consumer’s online experience with Monetate’s
programmatic personalization engine – the only solution bringing
actionable insights into one platform – brands can save time and
resources, recognize new revenue and build a lasting relationship with
consumers.

Global footwear retailerClarksand popular mattress retailerDreams
currently benefit from the Contentsquare-Monetate collaboration. For
giant brands like Clarks, the technology implementation is a seamless,
behind-the-scenes integration that advances how their ecommerce
businesses operate to improve the online customer experience.

“Both the frequency of our testing and the success of our
personalization efforts improved since adopting Contentsquare alongside
Monetate. With Contentsquare, we can quickly identify sub-optimal
visitor behavior and areas of focus,” saidAndy
Rayner, UX and CRO Manager at Dreams
. “It’s refreshing to have a
complementary suite of market-leading technologies which enhance each
other.”

“Contentsquare plays a huge role in helping Clarks improve our checkout
journey, reduce abandonment and increase on-site conversions,” saidAndrew
Brimble, Lead Performance Analyst, Clarks
. “Like most ecommerce
teams, a key challenge for us is knowing where to focus and prioritize,
and with the Monetate integration, we’re able to see and take action on
this faster.”

“Monetate’s collaboration with Contentsquare allows us to close the loop
for brand marketers by allowing them to spot challenges and
opportunities faster, act on them faster, and continuously evaluate
their campaigns to make incremental gains in their marketing
strategies,” saidStephen
Collins, CEO, Monetate
. “Together, we’re able to help consumer
brands around the world overcome common speedbumps in realizing greater
ROI and stronger customer relationships.”

Key benefits for brands

  • Personalize at scale: Understand why customers are behaving the
    way they do to individualize the experience in real-time.
  • Prioritize your personalization strategy: Identify your biggest
    UX opportunities within minutes, uncover new areas for personalization
    and leverage data to focus campaigns.
  • Create more uplift: Gain insights into which campaigns perform
    well and which do not, and activate new experiences based on customer
    intelligence.

Monetate and Contentsquare have been strategic partners since 2018. In
less than a year, dozens of retail, travel and hospitality brands across
key markets in the Americas, Europe and APAC are improving their CX and
bottom line through this collaboration.

To meet with Monetate and Contentsquare at Cannes 2019, visit:https://get.monetate.com/monetate-at-cannes-lions/

*eMarketer:Marketers
Struggle to Deliver Omnichannel Personalization that Consumers Crave
;
data cited from The Harris Poll (May 11, 2019)

About Monetate

Monetate,
the global leader in Personalization software for consumer-facing
brands, enables marketers to grow more of their customers into their
best customers. Monetate’s industry-first Programmatic Personalization
Exchange allows brands to create a more relevant and personalized
customer experience. Powered by artificial intelligence, the Monetate
Intelligent Personalization Engine enables brands to connect all of
their data sources to make the most intelligent decisions possible
regarding their interactions with each customer.

Founded in 2008, with offices in the U.S. and Europe, Monetate is used
by leading brands around the world and influences billions of dollars in
revenue every year for QVC, Newegg, Timberland, Carnival, The North
Face, and hundreds of other market leaders. Learn more atwww.monetate.com

About Contentsquare

Contentsquare is a digital experience insights platform that helps
businesses understand how and why visitors are interacting with their
app, mobile and websites. Contentsquare empowers every member of the
digital team to easily measure the impact of their actions, and make
fast and productive data-driven decisions to optimize the customer
journey. Founded in 2012, Contentsquare has more than 300 clients
worldwide, across all industries, and is trusted by major brands like
GoPro, Sephora, AccorHotels and many others. Contentsquare has offices
in Paris, London, New York and Munich. For more information, visitcontentsquare.com.

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