Via https://newsapi.org online business online marketing online business opportunities Cloudinary Expands Media Management Solution for e-Commerce

Via https://newsapi.org  online business  online marketing  online business opportunities Cloudinary Expands Media Management Solution for e-Commerce


Via https://newsapi.org online business online marketing online business opportunities

SANTA CLARA, Calif.–()–Cloudinary,
the end-to-end media management platform for the world’s top brands,
today unveiled major new capabilities designed to help e-Commerce
companies more easily create and deliver better, faster and more
engaging customer experiences, from web to mobile, across physical and
digital storefronts. The enhanced media platform leverages AI and
machine learning to greatly simplify content generation and management,
accelerate time to market and boost conversions. From automating the
photoshoot-to-web process and managing user-generated content, to making
the creation and delivery of product listing and detail pages near
seamless and automated, Cloudinary’s media management products support
hundreds of the world’s most successful e-Commerce brands including
Allbirds, Bombas, Canada Goose, Everlane, Jane.com, Stitch Fix, StubHub,
Stylight, Trunk Club/Nordstrom and Under Armour.

Customer purchase journeys have shifted dramatically in recent years
creating new challenges and big opportunities for e-Commerce companies.
Brands are vying for the often limited attention, and loyalty, of more
than two billion digital buyers in a very competitive online ecosystem.
And in today’s omnichannel world, where customer experience is expected
to continue to overtake price and product as the key brand
differentiator, the ability to deliver fast, personalized and consistent
digital experiences, no matter where your customer is engaging with you,
is no longer a nice-to-have but a critical competitive differentiator.

“Our fast-growing online marketplace relies heavily on the quality of
our images and site performance for success,” Aaron Hickman, Director of
Engineering, Jane.com. “With Cloudinary, we’ve been able to maintain
image quality while delivering the most optimally sized images to
browsers and native apps. This has optimized our customers’ experiences
while also limiting the bandwidth required.”

Cloudinary takes the complexity out of media management by enabling all
rich media stakeholders, from engineering to digital marketing and
visual merchandising teams, by automating the processes needed to create
engaging digital shopping experiences and deliver all visual assets at
scale, and in the most efficient format, quality and resolution for
every channel and device. With billions of assets under management and
seamless integrations with a wide variety of leading content and
commerce platforms, including Magento and Salesforce Commerce Cloud,
Cloudinary enables brands of all sizes to deliver compelling omnichannel
experiences.

“The importance of visual media for all kinds of companies and
e-Commerce especially can not be overstated — and the pressures to
publish and monetize new products as quickly as possible are greater
than ever,” said Itai Lahan, Co-founder and CEO, Cloudinary. “Every
customer interaction matters and failing to deliver highly-visual and
personalized experiences that engage on every platform and device, from
browsing to checkout, will result in lost revenue and mindshare.
Cloudinary removes the complexities that come with managing and
delivering media assets and allows brands to focus on delivering the
kinds of digital experiences today’s consumers have come to expect.”

Cloudinary’s new capabilities for e-Commerce include:

  • Digital merchandising with images and video, including an
    auto-responsive Product Gallery that enables interactive experiences
    that are optimized for any screen. Cloudinary customers can now
    dynamically generate rich media variants for their product pages,
    including interactive zoom, 360 spin sets and 3D models, with minimal
    technical effort.
  • Built-in AI and machine learningallow brands to go from asset
    upload to delivery in minutes by offering capabilities that
    automatically crop and resize images and videos using face detection,
    gaze detection, subject matter recognition, and instantly remove image
    backgrounds. Additionally, landscape mode video formats are easily
    converted to beautiful, mobile-optimized portrait mode experiences,
    using machine learning to determine the optimal point of focus, such
    as faces, moving objects or other key subjects. What’s more,
    Cloudinary’s content-aware cropping and scaling makes it easy to fit
    responsive layouts, change product colors and apply effects, all while
    ensuring fastest performance and load times on every screen.
  • Dynamic Digital Asset Management (DAM)features such as folders
    with fine-grained access controls and role-based permissions, enabling
    omnichannel teams to better manage new product launches, by securely
    sharing asset imagery with the right stakeholder and ensuring the
    final imagery is what gets published to the online store.

These new capabilities further extend Cloudinary’s existing solution
designed to help eCommerce companies optimize performance of rich media
on web pages and mobile apps, automate product badging to run agile and
seasonal marketing campaigns and customize products in real-time with
dynamic media manipulation.

To learn more visithttps://cloudinary.com/solutions/ecommerce
and register for our April 10 webinar on the top “Visual Engagement
Tactics That Convert Online Buyers”here.

Additional Resources

About Cloudinary

Cloudinary provides a cloud-based media full-stack platform for the
world’s top brands. With offices in the US, UK and Israel, Cloudinary
has quickly become the de facto solution for web developers and
marketers to manage images, videos and other rich media assets and
deliver an optimal end user experience. Cloudinary has more than 5,000
customers worldwide, including AMC, Bleacher Report, Conde Nast,
DoorDash, Fairfax Media, Forbes, Gizmodo, GrubHub, Hinge, Indiegogo,
Lululemon Athletica, Outbrain, Stitch Fix, StubHub, Under Armour and
Whole Foods Market. For more information, visitwww.cloudinary.com.

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