Via https://newsapi.org online business online marketing online business opportunities Clickstream Analytics Market to Garner $2.56 Bn, Globally, by 2026 at 14.8% CAGR, Says Allied Market Research

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– Rise in e-commerce and acceptance of the growth of the global clickstream analytics market

, Oregon, Feb. 19, 2020 /PRNewswire/ — Allied Market Research recently published a report, titled, “Clickstream Analytics Market by Component (Software and Services), Deployment (On-premise and Cloud), Application (Click Path Optimization, Website/Application Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis, and Others), and Industry Vertical (BFSI, Telecom & IT, Travel & Hospitality, Retail & eCommerce, Government, Energy & , & , Transportation & Logistics, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026“. According to the report, the global clickstream analytics industry accounted for $868.8 million in 2018, and is anticipated to reach $2.56 billion by 2026, registering a CAGR of 14.8% from 2019 to 2026.

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Chief reasons for market fluctuations
Increase in e-commerce and adoption of the growth of the global clickstream analytics market. However, data privacy and cyber security hampers the market growth. On the contrary, emerging trend of predictive marketing is expected to create lucrative opportunities in the industry.

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The dominated the market
Based on component, the software segment held the largest share in 2018, contributing to nearly four-fifths of the global clickstream analytics market. This is attributed to the rise in demand for among the end users due to its cost-efficient benefits. However, the services segment is expected to register the fastest CAGR of 16.3% during the forecast period, owing to the rise in demand for all-in one suite analytics service.

The cloud segment to portray fastest growth by 2026
Based on deployment, the cloud segment is expected to register the fastest CAGR of 18.2% during the forecast period, owing to the rise in cloud migration activities, and increase in number of cloud service providers. However, the on-premise segment dominated the global clickstream analytics market in 2018, accounting for more than two-thirds of the market. The on-premise solutions are secure due to restricted storage accessibility, which drives the growth of the segment.

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to lead throughout the forecast period
The market across North America held the largest share in 2018, accounting for around one-third of the market. The compatible infrastructure of the region, and rise in need to stay ahead in the global market propels the growth of the region. On the other hand, the region across Asia-Pacific is expected to register the fastest CAGR of 17.2% from 2019 to 2026. This is attributed to the factors such as increase in digitalization, advent of big data, emergence of technologies, and proliferation of .

Major market players

  • Splunk Inc.

  • Talend

  • Verto Analytics Inc.

  • Adobe Systems Incorporated

  • Google LLC

  • Hewlett Packard Enterprise

  • IBM Corporation

  • Microsoft Corporation

  • Oracle Corporation

  • SAP SE

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. 

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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