Via https://newsapi.org online business online marketing online business opportunities 3 Ways Albertsons Is Quietly Upping Their Online Grocery Game

Via https://newsapi.org  online business  online marketing  online business opportunities 3 Ways Albertsons Is Quietly Upping Their Online Grocery Game
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via https://newsapi.org  online business  online marketing  online business opportunities Albertsons delivery truck

Photograph courtesy of Albertsons


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Albertsons

While we were busy watching the Rite-Aid and Albertsons deal fall through, Albertsons has been quietly upping their online grocery game to take on the e-commerce market at a profit. Although thenewsworthy mergerdidn’t work out, Albertsons executives still believe that partnerships are the best way to move the business forward. 

“We really believe, that given the changing state of the market, it is really important to partner with key stakeholders,” Kenji Gjovig, vice-president of eCommerce marketing & Merchandising at Albertsons Companies, shared earlier this year at the Digital Food and Beverage Conference in Austin.

In general, national grocery stores have been slow to pivot into the online grocery space but they are starting to take note of the importance. Key partnerships between traditional brick and mortar stores and e-commerce natives like those seen withLidl and Boxed, or PeaPod and Giant Food Stores, show that partnerships are going to be part of the solution. 

“We are reimagining the future to serve customers in a way they want to interact with us across all channels,”said Anuj Dhanda, Albertsons Cos. executive vice-president and CIO.


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In the past year, Albertsons has joined forces with not one but three digital players that they’re hoping will allow them to make their online grocery channel profitable. One of those partnerships is with BloomReach, a digital experience platform, using AI driven data to provide a better search experience for Albertsons’ online shoppers. 

For example, “BloomReach search understands that Lucerne is a brand name, reduced fat is an ingredient, one gallon is a volume unit, and milk is the actual product that [the customer is] searching for. This means search results become so much more relevant and users won’t leave the search bar disappointed with what their query returned.” Raj De Datta, cofounder and CEO of Bloomreach,shared in an interview with Disruptor Daily

Gjovig said that they have already seen significant improvements in search conversion rates and expansion of the customer basket. “In e-commerce, expanding the basket is critically important,” he explained.

According to BloomReach, “41% of retailers have listed ‘improving the online customer journey’ as their number one priority for 2019.” So it is no wonder Albertsons, one of the nation’s leading grocery retail companies, is putting a large focus on improving their omnichannel experience.

Gjovig was quick to point out that, “Omnichannel shoppers are simply more valuable than brick and mortar only shoppers.”

While the partnership with BloomReach improves the e-commerce experience for Albertsons’ customers, their partnership with Quotient Technology, improves the experience for their suppliers. If anyone has been slower to adopt e-commerce than grocery stores, it is the CPG (consumer packaged goods) companies, so making the process of improving their digital marketing efforts is in everyone’s best interest.

As the exclusive digital media platform for Albertsons, Quotient is providing opportunities for CPG partners to work with Albertsons, to direct the right shoppers to their branded landing pages, including shoppable locations that allow customers to add products directly to their cart. 

“The past year has been a tremendous success for Quotient and Albertsons Cos. as we continued innovating CPG marketing by connecting shoppers to the most relevant media and offers,”said Chad Summe, Quotient’s COO. 

Of course, no online grocery platform would be complete without a delivery option and Albertsons is no stranger to grocery delivery having started their program nearly two decades ago. However, as many brick and mortar turned digital retailers have learned, while delivery is necessary it isn’t always profitable. 

WalMart, arguably one of the most successful e-commerce grocery chains, projects aloss of more than $1 billion from their e-commerce divisionjust this year. Gjovig says Albertsons e-commerce division has the goal of increasing their online shoppers’ frequency without losing profitability.

Despite their existing partnership with Instacart, intended to scale up their delivery efforts to cover around 2,000 stores, Albertsons has also launched their own branded delivery subscription program. 

The subscription program started as a pilot in March of this year. Like most other delivery subscription services they offer monthly and annual memberships in a similar price range to Instacart and Shipt. 

“We want to make our eCommerce experience as simple and transparent as possible,”said Narayan Iyengar, senior vice-president of Digital and E-Commerce at Albertsons. “Our partnership with Glympse makes it even easier for customers to get their groceries however and whenever they want.”

When Gjovig and his team realized that the number one call they were receiving in their call centers was to ask about the status of a customer’s order they realized there was an opportunity to improve their customers’ experience and increase efficiency for their stores. Through a partnership withGlympse, a location sharing technology, Albertsons is able to provide real-time status updates for customers’ delivery and pick up orders eliminating most of those calls. 

While the pilot is still less than a year old, “We’re seeing a dramatic increase in frequency — above where our forecast was, and an increase in profitability as well across the two cohorts in the annual and the monthly subscribers,” Gjovig said. 

With these three key partnerships, Albertsons is raising the bar by providing a beneficial and efficient online grocery experience for both consumers and suppliers. 

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via https://newsapi.org  online business  online marketing  online business opportunities Albertsons delivery truck

Photograph courtesy of Albertsons

Albertsons

While we were busy watching the Rite-Aid and Albertsons deal fall through, Albertsons has been quietly upping their online grocery game to take on the e-commerce market at a profit. Although thenewsworthy mergerdidn’t work out, Albertsons executives still believe that partnerships are the best way to move the business forward. 

“We really believe, that given the changing state of the market, it is really important to partner with key stakeholders,” Kenji Gjovig, vice-president of eCommerce marketing & Merchandising at Albertsons Companies, shared earlier this year at the Digital Food and Beverage Conference in Austin.

In general, national grocery stores have been slow to pivot into the online grocery space but they are starting to take note of the importance. Key partnerships between traditional brick and mortar stores and e-commerce natives like those seen withLidl and Boxed, or PeaPod and Giant Food Stores, show that partnerships are going to be part of the solution. 

“We are reimagining the future to serve customers in a way they want to interact with us across all channels,”said Anuj Dhanda, Albertsons Cos. executive vice-president and CIO.

In the past year, Albertsons has joined forces with not one but three digital players that they’re hoping will allow them to make their online grocery channel profitable. One of those partnerships is with BloomReach, a digital experience platform, using AI driven data to provide a better search experience for Albertsons’ online shoppers. 

For example, “BloomReach search understands that Lucerne is a brand name, reduced fat is an ingredient, one gallon is a volume unit, and milk is the actual product that [the customer is] searching for. This means search results become so much more relevant and users won’t leave the search bar disappointed with what their query returned.” Raj De Datta, cofounder and CEO of Bloomreach,shared in an interview with Disruptor Daily

via https://newsapi.org  online business  online marketing  online business opportunities Woman looking at milk carton in supermarket, low section

Milk choices in a grocery store.

Getty

Gjovig said that they have already seen significant improvements in search conversion rates and expansion of the customer basket. “In e-commerce, expanding the basket is critically important,” he explained.

According to BloomReach, “41% of retailers have listed ‘improving the online customer journey’ as their number one priority for 2019.” So it is no wonder Albertsons, one of the nation’s leading grocery retail companies, is putting a large focus on improving their omnichannel experience.

Gjovig was quick to point out that, “Omnichannel shoppers are simply more valuable than brick and mortar only shoppers.”

While the partnership with BloomReach improves the e-commerce experience for Albertsons’ customers, their partnership with Quotient Technology, improves the experience for their suppliers. If anyone has been slower to adopt e-commerce than grocery stores, it is the CPG (consumer packaged goods) companies, so making the process of improving their digital marketing efforts is in everyone’s best interest.

As the exclusive digital media platform for Albertsons, Quotient is providing opportunities for CPG partners to work with Albertsons, to direct the right shoppers to their branded landing pages, including shoppable locations that allow customers to add products directly to their cart. 

via https://newsapi.org  online business  online marketing  online business opportunities online grocery shown on tablet, mobile phone and laptop computer

Shoppable product offering with Albertsons Performance Media – Powered by Quotient.

Quotient Technology Inc.

“The past year has been a tremendous success for Quotient and Albertsons Cos. as we continued innovating CPG marketing by connecting shoppers to the most relevant media and offers,”said Chad Summe, Quotient’s COO. 

Of course, no online grocery platform would be complete without a delivery option and Albertsons is no stranger to grocery delivery having started their program nearly two decades ago. However, as many brick and mortar turned digital retailers have learned, while delivery is necessary it isn’t always profitable. 

WalMart, arguably one of the most successful e-commerce grocery chains, projects aloss of more than $1 billion from their e-commerce divisionjust this year. Gjovig says Albertsons e-commerce division has the goal of increasing their online shoppers’ frequency without losing profitability.

Despite their existing partnership with Instacart, intended to scale up their delivery efforts to cover around 2,000 stores, Albertsons has also launched their own branded delivery subscription program. 

The subscription program started as a pilot in March of this year. Like most other delivery subscription services they offer monthly and annual memberships in a similar price range to Instacart and Shipt. 

via https://newsapi.org  online business  online marketing  online business opportunities screenshot of Albertsons grocery delivery tracking

Albertsons grocery delivery tracking with Glympse

Albertsons

“We want to make our eCommerce experience as simple and transparent as possible,”said Narayan Iyengar, senior vice-president of Digital and E-Commerce at Albertsons. “Our partnership with Glympse makes it even easier for customers to get their groceries however and whenever they want.”

When Gjovig and his team realized that the number one call they were receiving in their call centers was to ask about the status of a customer’s order they realized there was an opportunity to improve their customers’ experience and increase efficiency for their stores. Through a partnership withGlympse, a location sharing technology, Albertsons is able to provide real-time status updates for customers’ delivery and pick up orders eliminating most of those calls. 

While the pilot is still less than a year old, “We’re seeing a dramatic increase in frequency — above where our forecast was, and an increase in profitability as well across the two cohorts in the annual and the monthly subscribers,” Gjovig said. 

With these three key partnerships, Albertsons is raising the bar by providing a beneficial and efficient online grocery experience for both consumers and suppliers. 

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