Via https://newsapi.org online business online marketing online business opportunities 10 Factors That Can Help You Win At Brick-And-Mortar In An E-Commerce World

Via https://newsapi.org  online business  online marketing  online business opportunities 10 Factors That Can Help You Win At Brick-And-Mortar In An E-Commerce World

Via https://newsapi.org online business online marketing online business opportunities

With many stores expanding their online retail presence and e-commerce giants like Amazon dominating share in the overall retail market, it can seem difficult for brick-and-mortar stores to thrive. Despite this, in-store shopping is far from “dead,” as there are benefits to physical storefronts that e-commerce simply can’t provide.

If you want your store to succeed in today’s digital landscape, you’ll need to follow today’s best practices and strategies. Based on their expertise and experience, the members ofYoung Entrepreneur Councilexplain what strategies brick-and-mortar stores can use to continue to flourish.

Photos courtesy of the individual members.

1. Omnichannel Retailing

Use omnichannel solutions to create more seamless and substantive experiences for customers, whether it’s with on-premises mobile checkout, receipt-free exchanges and returns, automated alerts and more. Brands can also benefit by being able to capture otherwise elusive in-store analytics and customer data, allowing associates to provide faster and more personalized service. E-commerce isn’t going to make retail redundant. Instead, it’s challenging retailers to think outside of the box and to create a more integrated user experience. With omnichannel tools and strategies, brick-and-mortar stores can produce an in-person shopping experience that’s more exciting than simply completing all your purchases from home. –Firas Kittaneh,Amerisleep

2. In-Store Events

Having in-store events is a way to overcome the brick-and-mortar slump. In-store events bring people together and allow for knowledge transfer. And while consumers are at the store, then they pick up things they need versus buying online. REI has done a good job of this strategy by creating events in each local store. For example, one REI store had a conversion van event that brought in hundreds of owners of conversion vans. REI also had sponsors that gave away merchandise related to conversion vans, which drew in even more users. This also allowed for the community to come together and the opportunity for like-minded individuals to meet. –Jean Ginzburg,JeanGinzburg.com

3. Augmented Reality

Innovations in technology have revolutionized businesses, including traditional brick-and-mortar retail stores. Instead of antagonizing tech and online platforms, it helps to consider other aspects that your business can take advantage of. Augmented reality, for instance, enables stores to provide customers with unique experiences that can be modified and updated on a regular basis, such as a holiday sale or a list of “special” items. This is something that retail establishments like Walmart and IKEA have already capitalized on. There’s a lot of room to get creative and play around with brand personality through AR that can keep your operations fun and relevant in today’s digital market. –Abeer Raza,TekRevol

4. A Sensory Physical Environment

The value of brick-and-mortar companies is that they can use their physical environment to their advantage. They can take everything they know their customers love to see, hear, feel and even smell and bring it to life! So, one strategy for a brick-and-mortar store is to really use their environment to entice their customer. Engage the customer’s senses to impact them in a more meaningful way than an online experience ever could. Creating a unique shopping experience for a customer that will encourage them to want to be a part of your brand and take something home from that experience by purchasing a product right then and there instead of letting it sit in an online shopping cart indefinitely. –Diego Orjuela,Cables & Sensors

5. Interactive Experiences

Connecting your brick-and-mortar store to the digital experience is key, especially if your audience is comprised of millennials or Gen Zs. Create apps that your audience can use so they can seamlessly transition from the digital to brick-and-mortar experience. Use the digital realm to drive them to the brick-and-mortar store, and give them incentives for becoming brand ambassadors. Pinterest and Instagram contests are a great way to involve your audience and move them between worlds seamlessly. –Marcela De Vivo,2920Sleep

6. Pop-Up Stores

One strategy you can use to create more excitement around your brick-and-mortar store is by creating a pop-up store inside your business. Pop-up stores have been quite popular in the last few years. Many consumers love them because they’re exciting, exclusive events that are only around for a limited time. Many shoppers will line up around the block for a chance to get their hands on some limited merchandise. You can partner up with a local artist or designer and invite them to hold a pop-up shop inside your business. The pop-up shop will draw new people into your store and they can check out what your business has to offer at the same time. –John Turner,SeedProd LLC

7. Smart Hiring And Training Processes

The right employees make all the difference in how your business performs with customers. A person with a poor attitude, lack of knowledge about products and services or other shortcomings won’t make a positive difference. You need to make sure you hire the right staff to improve your brick-and-mortar’s sales so it stands a chance against competitors. Implement a foolproof process for hiring personnel who know what your business needs and how to work one-on-one with customers to provide the best experience. –Chris Christoff,MonsterInsights

8. Community-Building

As everything becomes more automated and digital, interpersonal skills and relationships are more important than ever. The strength of the brick-and-mortar store lies in its ability to allow for real face-to-face connections. Whatever it is you’re selling, if you focus on bringing people together and building community, you will get more people into your store, because everyone needs community. We are social creatures. Reach out to the community and see what opportunities there are to make the city or town where you are located cleaner and/or better. Host events at your store. Make your store a destination for people who just want a place to catch up with an old friend or go on a date. –Reuben Yonatan,GetVoIP

9. Demonstrations

One of the major benefits of brick-and-mortar stores is consumers can touch and examine the product they are interested in prior to their purchase. Demonstrations of the product in action is likely to draw in people who are interested in an item but want to learn more about it. After they walk in your store, you can put on an impressive and educational show that will convert a percentage of the people attending the events. –Syed Balkhi,WPBeginner

10. Outstanding Customer Service

When customers are shopping, they’re not only paying for the items, they’re also paying for an enjoyable shopping experience. When you can interact with customers in person instead of online, you have the opportunity to provide outstanding customer service. So, if you want your brick-and-mortar store to thrive in today’s digital landscape, make sure you’re going above and beyond for your customers. For instance, you could hand out a small gift to customers, provide in-store demonstrations of products, help customers find exactly what they need and give recommendations you’ve tried out yourself and so on. Consumers will choose to shop at your store over shopping online if you provide them with a superior customer service experience. –Stephanie Wells,Formidable Forms

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With many stores expanding their online retail presence and e-commerce giants like Amazon dominating share in the overall retail market, it can seem difficult for brick-and-mortar stores to thrive. Despite this, in-store shopping is far from “dead,” as there are benefits to physical storefronts that e-commerce simply can’t provide.

If you want your store to succeed in today’s digital landscape, you’ll need to follow today’s best practices and strategies. Based on their expertise and experience, the members ofYoung Entrepreneur Councilexplain what strategies brick-and-mortar stores can use to continue to flourish.

Young Entrepreneur Council members discuss the factors that can help traditional brick-and-mortar stores succeed in an increasingly digital landscape.

Photos courtesy of the individual members.

1. Omnichannel Retailing

Use omnichannel solutions to create more seamless and substantive experiences for customers, whether it’s with on-premises mobile checkout, receipt-free exchanges and returns, automated alerts and more. Brands can also benefit by being able to capture otherwise elusive in-store analytics and customer data, allowing associates to provide faster and more personalized service. E-commerce isn’t going to make retail redundant. Instead, it’s challenging retailers to think outside of the box and to create a more integrated user experience. With omnichannel tools and strategies, brick-and-mortar stores can produce an in-person shopping experience that’s more exciting than simply completing all your purchases from home. –Firas Kittaneh,Amerisleep

2. In-Store Events

Having in-store events is a way to overcome the brick-and-mortar slump. In-store events bring people together and allow for knowledge transfer. And while consumers are at the store, then they pick up things they need versus buying online. REI has done a good job of this strategy by creating events in each local store. For example, one REI store had a conversion van event that brought in hundreds of owners of conversion vans. REI also had sponsors that gave away merchandise related to conversion vans, which drew in even more users. This also allowed for the community to come together and the opportunity for like-minded individuals to meet. –Jean Ginzburg,JeanGinzburg.com

3. Augmented Reality

Innovations in technology have revolutionized businesses, including traditional brick-and-mortar retail stores. Instead of antagonizing tech and online platforms, it helps to consider other aspects that your business can take advantage of. Augmented reality, for instance, enables stores to provide customers with unique experiences that can be modified and updated on a regular basis, such as a holiday sale or a list of “special” items. This is something that retail establishments like Walmart and IKEA have already capitalized on. There’s a lot of room to get creative and play around with brand personality through AR that can keep your operations fun and relevant in today’s digital market. –Abeer Raza,TekRevol

4. A Sensory Physical Environment

The value of brick-and-mortar companies is that they can use their physical environment to their advantage. They can take everything they know their customers love to see, hear, feel and even smell and bring it to life! So, one strategy for a brick-and-mortar store is to really use their environment to entice their customer. Engage the customer’s senses to impact them in a more meaningful way than an online experience ever could. Creating a unique shopping experience for a customer that will encourage them to want to be a part of your brand and take something home from that experience by purchasing a product right then and there instead of letting it sit in an online shopping cart indefinitely. –Diego Orjuela,Cables & Sensors

5. Interactive Experiences

Connecting your brick-and-mortar store to the digital experience is key, especially if your audience is comprised of millennials or Gen Zs. Create apps that your audience can use so they can seamlessly transition from the digital to brick-and-mortar experience. Use the digital realm to drive them to the brick-and-mortar store, and give them incentives for becoming brand ambassadors. Pinterest and Instagram contests are a great way to involve your audience and move them between worlds seamlessly. –Marcela De Vivo,2920Sleep

6. Pop-Up Stores

One strategy you can use to create more excitement around your brick-and-mortar store is by creating a pop-up store inside your business. Pop-up stores have been quite popular in the last few years. Many consumers love them because they’re exciting, exclusive events that are only around for a limited time. Many shoppers will line up around the block for a chance to get their hands on some limited merchandise. You can partner up with a local artist or designer and invite them to hold a pop-up shop inside your business. The pop-up shop will draw new people into your store and they can check out what your business has to offer at the same time. –John Turner,SeedProd LLC

7. Smart Hiring And Training Processes

The right employees make all the difference in how your business performs with customers. A person with a poor attitude, lack of knowledge about products and services or other shortcomings won’t make a positive difference. You need to make sure you hire the right staff to improve your brick-and-mortar’s sales so it stands a chance against competitors. Implement a foolproof process for hiring personnel who know what your business needs and how to work one-on-one with customers to provide the best experience. –Chris Christoff,MonsterInsights

8. Community-Building

As everything becomes more automated and digital, interpersonal skills and relationships are more important than ever. The strength of the brick-and-mortar store lies in its ability to allow for real face-to-face connections. Whatever it is you’re selling, if you focus on bringing people together and building community, you will get more people into your store, because everyone needs community. We are social creatures. Reach out to the community and see what opportunities there are to make the city or town where you are located cleaner and/or better. Host events at your store. Make your store a destination for people who just want a place to catch up with an old friend or go on a date. –Reuben Yonatan,GetVoIP

9. Demonstrations

One of the major benefits of brick-and-mortar stores is consumers can touch and examine the product they are interested in prior to their purchase. Demonstrations of the product in action is likely to draw in people who are interested in an item but want to learn more about it. After they walk in your store, you can put on an impressive and educational show that will convert a percentage of the people attending the events. –Syed Balkhi,WPBeginner

10. Outstanding Customer Service

When customers are shopping, they’re not only paying for the items, they’re also paying for an enjoyable shopping experience. When you can interact with customers in person instead of online, you have the opportunity to provide outstanding customer service. So, if you want your brick-and-mortar store to thrive in today’s digital landscape, make sure you’re going above and beyond for your customers. For instance, you could hand out a small gift to customers, provide in-store demonstrations of products, help customers find exactly what they need and give recommendations you’ve tried out yourself and so on. Consumers will choose to shop at your store over shopping online if you provide them with a superior customer service experience. –Stephanie Wells,Formidable Forms

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