Xfinity Assistant , an AI-powered assistant

As cable companies try to differentiate themselves in a competitive market, Comcast thinks its secret weapon is an app that lets it talk directly to consumers

As cable companies try to differentiate themselves in a competitive market, Comcast thinks its secret weapon is an app that lets it talk directly to consumers

Comcast is making Xfinity XFi its biggest priority this year. XFi is a mobile app that lets Comcast customers set up wifi networks, troubleshoot network issues, and see what devices are connected to their networks. The company believes having a product that promotes engagement with consumers will keep them subscribing. Cable companies want to differentiate…