Software

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Instagram is ramping up its pitch for direct-response ad dollars as its Stories ads move into Facebook and Messenger

Instagram is rolling out new advertising and shopping tools aimed at direct-response advertisers as its Stories ads expand into Facebook and Messenger.Facebook’s ad platform skews towards direct-response advertisers while brands tend to use Instagram for branding-focused campaigns.It can be hard to run video ads on its apps because it’s not clear how Stories compares to…


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Via https://newsapi.org online business online marketing online business opportunities 12 Tactics To Optimize Your eCommerce Landing Page For More Conversions

eCommerce vendors who aren’t actively improving their landing pages to convert more visitors are almost certainly leaving money on the table.As of 2018, the average eCommerce website — both globally and in the US — converted less than four percent of its visitors.So even if you’re already converting at an above average rate, more than…


Amazon is partnering with Netflix and Expedia as it fires back at the startups that accuse it of unfairly profiting from their open source code

Amazon is partnering with Netflix and Expedia as it fires back at the startups that accuse it of unfairly profiting from their open source code

Amazon is trying to fight the perception that it doesn’t give back to open source software — but it might also be posing a new threat to Elastic, an open source software company. Since 2015, Amazon Web Services has been selling Elasticsearch, an open source software project originally created by $6 billion company Elastic, as…


Twitter is sliding despite beating Wall Street expectations

Twitter is sliding despite beating Wall Street expectations

Twitter CEO Jack Dorsey. Reuters Twitter reported its fourth-quarter earnings before the opening bell on Thursday. It’s generally been a happy earnings season for Silicon Valley, with the likes of Facebook and Snap topping Wall Street expectations. Twitter was under pressure to do the same, and it beat or matched analyst forecasts on some key…


Facebook is going to start handing out employee bonuses if they help the firm achieve ‘social good’

Facebook is going to start handing out employee bonuses if they help the firm achieve ‘social good’

Mark Zuckerberg with Facebook employees. Facebook Facebook will start handing out employee bonuses if they help the firm achieve “social good.” Previously, employees’ contribution to company performance was scored on more measurable criteria, such as user growth.In Facebook’s fourth-quarter earnings call, Mark Zuckerberg laid more of an emphasis on fixing pressing social issues than in…