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21 Life-Changing Business Opportunities To Try in 2020


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There are so many incredible business opportunities to try in 2020. Of course, success in business always comes from laser focus. So choose one wisely. But there’s potential for success with every opportunity we’ve included on this list. So, let’s start brainstorming some business opportunities together to help you find the perfect fit.

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Business Opportunities From Home

1. Dropshipping

One of the best business opportunities from home is dropshipping. Dropshipping has a low barrier of entry which makes it an excellent opportunity for beginners looking to build their first few businesses. In case you don’t know, dropshipping is when a seller sells a manufacturer’s products, but it’s the manufacturer who creates, packages, and ships the products to the customer. Thus, making it a hands-off and inventory-free business. You can sell products in an endless range of niches such as fashion, beauty, pets, home, automotive, and so much more. You can even try one-product store ideas and dropship just a single item. If you’re looking to start an online business, this is one of the most popular business opportunities you can capitalize on today.

2. Consulting

Consulting is one of the most common business opportunities. Many specialists start consulting to help a broader range of people with a specific skill. For example, you might be a Facebook Ads expert who consults with businesses on how to run effective Facebook Ads. Or you might be a beauty consultant who takes customers shopping to buy the right products for their skin tone. As an expert, you share your expertise with others to help them succeed too. So if you’re looking for some examples of business opportunities from home, think about what skills you excel in. Then, focus on finding people who need help with that.

3. Freelancing

Another business opportunity to consider is freelancing. Instead of consulting where you share your knowledge, in freelancing, you practice your skill for other businesses. If you’re looking for a more hands-off business, you can hire freelancers and delegate the projects to them, so your business scales better. Freelancing is an ideal business opportunity from home as it often entails remote work such as writing, graphic design, photography, and so forth. For example, your company might hire a team of freelance makeup artists and outsource work for various weddings, photoshoots, and corporate events while taking a cut of the fee.

4. Print on Demand

Ecommerce is one of the best business opportunities today. And just as dropshipping is popular, print on demand proves to be a worthwhile opportunity in itself. With print on demand, you design your products and a manufacturer prints, packages, and ships products to customers for you on your behalf. The critical difference between print on demand and dropshipping is that with print on demand you’re selling one of a kind products that nobody else is selling. The challenge is that you might not know what will sell well because you have no one to compare to. But the rewards that you’ll be the only seller make it a business opportunity to jump on. 

Business Opportunities From Home

Small Business Opportunities

1. Blogging

One of the best small business opportunities is blogging. Blogging is popular because there are so many potential sources of income. You could make money from affiliate marketing, ads, information products, physical products, influencer marketing, sponsorships, and gated premium content. With so many potential sources of income, bloggers focus on creating and marketing their content to build their website traffic. They promote via search engine optimization (SEO) and social media to gain new website visitors. 

2. Affiliate Marketing

Small business opportunities, like affiliate marketing, are pretty common. You can become an affiliate of many top brands. An affiliate marketer earns a commission of every sale he brings in to a brand. Some brands like Amazon pay a small percentage of sales for every product an affiliate brings in. Other brands like Shopify pay up to $2,000 for every customer an affiliate brings in. You can build a blog, create posts on social media, or run ads with your affiliate link to generate sales for the brand you’re promoting.

3. App Creation

One of the most popular small business opportunities involves creating apps. You can build entertaining apps, such as addictive games or apps that are useful, such as a to-do list. You’ll need to know programming skills for either iOS or Android to make a successful business out of it. Of course, you can also outsource your app creation to a developer through a freelance website, but this can cost you tens of thousands of dollars upfront for a unique app. To promote your app, you can do media outreach, blogging, and backlink outreach on popular articles. 

4. Online Course Creation

Online learning is one of the most significant business opportunities for the coming years. More people are taking to the internet to learn online. The e-learning market is expected to grow to $325 billion by 2025. You can create online courses in various niches. Whether you create the online courses yourself, hire people to create the courses for you, or let course creators use your platform, you can earn money doing this. It’s a worthwhile opportunity right now because it’s already popular and expected to continue growing. 

Small Business Opportunities

New Business Opportunities

1. Cyber Security (Ethical Hacker)

With most of the world being online, we see a rise in cybercrime. Cybersecurity will be one of the most important business opportunities to consider. The industry is growing more prominent, and it solves one of the biggest online challenges people have today. There’s also ethical hacking which is slightly different but can work to help prevent cyberattacks or major hacks for big brands. Those who invest in starting a cybersecurity business will likely realize it’s a prominent business opportunity. 

2. Artificial Intelligence

Artificial intelligence is one of the new business opportunities that still hasn’t made waves yet. Some fear that robots will take over the world. But artificial intelligence will be part of our society in some form or another. And who knows maybe humans will become half robotic in some way. The businesses that explore artificial intelligence will be part of one of the future’s biggest industries. Some are hard at work already, but we’ve yet to see what will be made of artificial intelligence which makes this an exciting business opportunity. 

3. Cryptocurrency Investor

While cryptocurrency has already proven to be one of the most popular business opportunities, it’s still not at its peak. We’re unsure of how cryptocurrency will continue to evolve and grow. However, cryptocurrency investors may end up winning big if more companies and banks accept cryptocurrency as payment. Of course, there are always risks involved, and you may lose more than anticipated. But all great business opportunities have risks. Just be sure to do your homework first. 

4. Automation

One of the new business opportunities you can jump on is automation. We’ve seen automation businesses grow substantially. Whether you’re automating retargeting ads or a repetitive task, the automation tools created can help save people time and money. And that’s why people end up becoming customers. It solves a significant problem. And those are the best business opportunities to go after. 

New Business Opportunities

List of Business Opportunities

1. Real Estate Investing

Real estate can be tricky as housing prices don’t always go up. We’ve also seen a major real estate market crash happen in our lifetime. However, the money you make from owning several rental properties can be enough to help you live a comfortable life. This business opportunity is too good to pass up. As the properties get paid off by the renters, you can choose to sell the properties if the value has gone up. To save on taxes, you can also reinvest the money earned into buying a bigger property such as a duplex or condo. 

2. Dog Walking Business

The pet industry is one of the biggest industries. With so many people owning dogs, we’ve seen the rise in dog walking businesses. Dog walking is a business opportunity that works well in major cities. You can hire dog walkers to walk packs of five or fewer dogs of the same size. As dog owners become more informed about the separation anxiety their pets experience, they turn to dog walking services to help their dogs socialize and get some fresh air. This business opportunity has already proven to be popular, so it’s a worthwhile one to start if you’re passionate about dogs. 

3. Housekeeping Business

In major cities, people continuously search for housekeepers and cleaners to keep their home tidy while they’re at work. Housekeeping poses a potential business opportunity for a savvy marketer. If you know how to find potential customers, you can hire cleaners to clean those customers’ homes. You’ll pay the cleaners an hourly fee. However, you can earn a sizable income from the rate you charge your customers. And at scale, the dollars add up.  

4. Tutoring Business

Business opportunities are common in the education space. So many people want to learn. That’s why tutoring businesses are still popular. If your goal is to create a job for yourself, you can be the tutor. However, if you’re looking to own the business, you can hire students to tutor younger students. You’ll simply need to find customers for your business. The more customers you have, the bigger your business will grow. You can rent out office space for a couple of hours in the evening instead of investing in your own office space to cut costs. This can help you build a sustainable business.

5. Influencer Services 

One of the most modern business opportunities involves influencer marketing. If you have a massive social media following, you can partner with other businesses to promote their products to your audience. When starting out, you might partner with affiliate programs to see how well your audience grows. And as your audience scales, more business opportunities come your way. You can focus on building various accounts. Maybe one where you build yourself or a pet as an influencer. Then perhaps another where you build fan pages for a specific topic or niche.

List of Business Opportunities

Business Opportunities Near Me

1. Uber or Lyft Driver

If you’re looking for local business opportunities, you can become an Uber or Lyft driver. Keep in mind that this business opportunity is popular right now. But with the expectation that there will be self-driving cars in the future, this business opportunity may be short-lived. But if you love capitalizing on business opportunities fast, you can start a driving service using Uber or Lyft to find clients. This is particularly helpful for limo drivers who are looking to earn more income beyond what they can earn from a limousine company. 

2. Food Delivery

If you’re continually Googling ‘business opportunities near me,’ you might’ve noticed that food delivery services are growing quite big. You can choose to drive, bike, or walk for your food delivery business. And you don’t necessarily be the person delivering food to capitalize on this business opportunity. You can also own the business with the food. If you own a convenience store or restaurant, you can sell the food, snacks, or drink that people are ordering. This can be a way to expand your business’ reach. 

3. Rent on Airbnb

Airbnb is one of the most attractive business opportunities in the real estate niche. It can be challenging to find people to rent your unit or spare bedroom to. So, broadening your audience and renting to travellers is an excellent opportunity to capitalize on. You can charge a price that’s on par or close to the cost of a hotel’s day rate. Thus, if you were booked up for the whole month, you would’ve made more overall than if you were renting out to a tenant the traditional way as standards are different. 

4. Open a Food Truck

Many entrepreneurs are passionate about food. That’s why so many people aspire to open up a restaurant. However, with rent fees being sky-high in popular cities and competition fierce, many restaurants end up failing in only a couple of years. Thus, opening up a food truck is an excellent business opportunity for aspiring restaurant owners. It allows you to serve your own dishes but with a much lower risk. 

Business Opportunities Near Me

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Conclusion

The most life-changing business opportunities are the ones you explore. Recognizing an opportunity is only one part of success. But the most important part is taking that first step to start the business. Let these business opportunities serve as a guide for what has potential. And try to choose the one that is aligned with your skills and passion. Which opportunity will you jump on today? Let us know in the comments!

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10 Legitimate Online Business Opportunities


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10 Legitimate Online Business Opportunities

So much of what’s touted around the web as opportunities to make money online ends up with the opposite effect. Whether you want to offer your services using a niche online marketplace or monetize your existing assets, the first step is to create your own website as a jumping off point. Next, we’ve done the hard part and checked the reputations of some of these alluring sites and business models to see if they’re right for you.

While maintaining a steady flow of revenue as a web worker may seem like a challenge, it’s far from impossible. In fact, as of 2013 one in five Americans said that they work from home. If you’re looking to join their number, we discovered a few home based online business opportunities that might be just what you’re looking for.

  1. Sell Your Own Swag

  2. Complete Microtasks in Your Spare Time

  3. Become A Virtual Tutor

  4. Drop Shipping for Risk-Free eCommerce

  5. Leverage Your Social Influence

  6. Jump On the #SharingEconomy Bandwagon

  7. Cook and Host Dinners

  8. Sell Your Collectibles

  9. Offline Tasks via Online Marketplaces

  10. Review People’s Apps

10 Legitimate Online Business Opportunities

Sell Your Own Swag

Are you an artist, designer, illustrator or doodler? Are you working with a brand that has a strong visual identity? Do you simply have ideas for clever imagery or witty words? All you need is an image file with decent resolution, and you can easily make your creation available for purchase on the internet as a t-shirt, tote bag, mug, iPhone case or whatever else you can think of. CafePress is a great site that’ll handle the printing, processing and shipping on your behalf, but there are plenty of others that have good reputations too, including MySoti, Printfection and Zazzle.

The best part is that you don’t need to pay any fees; they only print when there’s an order, and you earn commission on every sale. So you can get creative and promote your products on your website, with ads on other sites, on social media, or wherever else you think you can generate sales.

Cafe Press

Complete Microtasks in Your Spare Time

Do you enjoy mindlessly scrolling, finding images, clicking, evaluating data, dragging, writing five-word descriptions or copy-pasting in your spare time? Businesses often need help with these types of microtasks, and sometimes it’s cheaper or easier to crowdsource than to write bits of code to do the work.

That’s where marketplaces like Amazon’s Mechanical Turk and ShortTask come into play. Here you can take on nano-jobs that pay out a few cents each but are highly scalable and generally don’t require too much attention. Each marketplace has its own stipulations, culture and lingo, though, so be prepared for a bit of a learning curve.

Short Task

Become A Virtual Tutor

Are you an expert in a niche area of knowledge? Can you teach someone to play baroque concertos on the ukulele? If someone has questions about how to store their power tools, can you give good advice on the fly?

There are dedicated web platforms where you can offer your services as an authoritative coach or tutor in exchange for money. Ether allows you to book paid appointments for phone consultations, with marketing handled by you offsite.

Ether

Drop Shipping for Risk-Free eCommerce

Drop shipping is a much-praised hybrid business model somewhere between eCommerce and affiliate marketing. Essentially, it allows you to sell other people’s products on websites that you manage, but with none of the risk. The vendor handles the billing, service and order fulfillment – all you need to do is drive the orders and you make commissions.

If you’ve built your website with Wix, you can easily add the 365 DropShip Product Catalog app to your website. There are zero costs involved, and you can earn commissions by hosting a full-on eCommerce-style shop on your site with products from several manufacturers and categories.

365 DropShip

Leverage Your Social Influence

If you’ve got lots of Twitter followers who click on links you post, you can leverage this asset to make money by sending out sponsored tweets.

There are now several marketplaces where advertisers can post offers, including PaidPerTweet and SponsoredTweets. There’s a lot of volume in these directories, so you should be able to find offers to promote products that are relevant to your community of followers and won’t kill your social media credibility.

Sponsored Tweets

Jump On the #SharingEconomy Bandwagon

Sharing is caring. And as it turns out, sharing can also be profitable. Many people today are choosing to do business with independent locals such as yourself – whether it’s renting your spare room for short-term stays or ridesharing (instead of renting a car), the sharing economy is growing fast.

If you live somewhere that tourists flock to, you might be able to profit from the greater economic ecosystem that comes along with a robust tourism industry. Many tourists today are looking for a more authentic experience, choosing to bypass huge, factory-like hotels for mom & pop style rentals. WixHotels provides an easy solution for both renter (that could be you!) and rentee. Best of all, it takes absolutely no commission, letting you have full control of your comfortable new business venture.

Wix Hotels

If you don’t need your car every day (because you’re working from home) you can rent it out with RelayRides. If you do regularly use your car, then you can offer people rides for money using Sidecar. You can also offer quirky special interest tours of your locale on Vayable.

And then there’s this cool new startup called Nimber. It’s a community delivery service that helps send items with someone going that way, anyway. ‘Senders’ get a great deal, and ‘Bringers’ make extra cash on every journey they make, whether it be to the office, shop, or off on a holiday. A leader in the sharing economy phenomenon, Nimber is the perfect way to use the extra space you already have in your car, case, or backpack to make extra money with simple deliveries.

Nimber

Cook and Host Dinners

Along similar lines, there are plenty of people who are interested in eating out but have grown tired of the anonymous, polished corporate flavors of restaurants. If you can cook up delicious and friendly dining experiences in your own home, it’s easier than ever to reach customers interested in joining you.

Marketplaces for home-hosted meals include EatWith, Cookening and Meal Sharing.

Meal Sharing

Sell Your Collectibles

Are your baseball cards from the 80’s collecting dust in your attic in a box next to your childhood Star Wars action figures? Are you unlikely to ever play that Santana album you have on vinyl ever again? Some items might be obvious in their worth, but you’d be surprised to find you have plenty of things that many people would be happy to buy. If you can part with some items, you can make decent money selling them.

Just take some photos, determine fair asking prices, post on Craigslist or eBay, and the inquiries from interested shoppers ought to come pouring in.

Craigslist

Offline Tasks via Online Marketplaces

People are posting one-off jobs in droves on platforms like Redbeacon and TaskRabbit, which means you can make extra money by running errands or performing handyman tasks for people in your spare time.

To pick up these gigs, you’ll need to pass a background check, so get started with building your profile with plenty of notice.

Task Rabbit

Review People’s Apps

If you’re a gadget junkie, gamer, tech tool lover or an early adopter, you’re likely to get a kick out of Review Roster or AppTaskit. Here you can get paid to try out recently launched apps and write what you think of them. Social proof is a powerful force when it comes to app marketing, so publishers are willing to pay good money for your opinion.

Review Rostermoney online

By The Wix Team

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#BusinessIdeas #OnlineBusinessOpportunities

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What to Read This Summer


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Emma Straub

WSJ Books contributors share this season’s best works about nature, food, cycling—and more.

Gerard Helferich Everyone

Summer Books

SUMMER READING

By Joanne Kaufman

Spend quality time with (somebody else’s) family and friends. Emma Straub’s big-hearted “All Adults Here” tells a sprawling multigenerational tale; Jennifer Weiner’s “Big Summer” dissects female friendships and modern social media—while wrapping in a murder mystery and a love story.

See the Full Collection

Gulf Coast

Summer Books

FOOD

By Rien Fertel

The smell of barbecue may bring Texas to mind, but new books offer a fuller taste of the state—celebrating not only smokehouses but also Gulf Coast seafood and the Chihuahuan Desert’s indigenous foodways. Belly up for brisket, smoked cherry old-fashioneds, “Trashfish Soup” or maybe seven-layer yucca dip.

See the Full Collection

Joanne Kaufman

Summer Books

WALKING

By Sam Sacks

There’s never been a better time to get active and head out on an epic hike—or just a good long walk. Recent books make the case that walking is not only the most elemental and democratic form of human activity but also one of the most beneficial.

See the Full Collection

Joanne Kaufman Spend

Summer Books

CYCLING

By Michael Barry

A disrupted season of cycling leaves our writer, a former professional racer, contemplating the past. Marshall “Major” Taylor became the first African-American sports star at the end of the 19th century, while women riders in the 20th century overcame dismissive attitudes to carve out their own legacy.

See the Full Collection

Michael Barry

Summer Books

NATURE

By Gerard Helferich

Everyone knows that bees make honey—though actually most bee species don’t. Yet since all bees depend on flowering plants for food, they have evolved into the planet’s most proficient pollinators.

See the Full Collection

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Via https://newsapi.org online business online marketing online business opportunities 4 Reliable Tips for Quickly Moving Inventory Online


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Via https://newsapi.org online business online marketing online business opportunities

Fortunately, there are a number of ways for brick-and-mortar stores to simplify this difficult process.


4 min read

Opinions expressed by Entrepreneur contributors are their own.

Our current public-health crisis has resulted in a drastic shift in consumer spending habits, with stay-in-place orders drastically increasing demand for sanitary products and other household supplies, as well as entertainment options like board games and video games. And it should come as no surprise that the vast majority of these purchases are happening online.

For brick-and-mortar stores, the loss of foot traffic can be devastating. After an initial spike in foot traffic when people were stocking up on supplies, even major retailers like Costco and Walmart are seeing a notable drop. That’s why a robust online presence is a must for any small retail businesses hoping to sustain revenue. The sooner you can move your inventory online, the better your chances of reducing detrimental financial impact. Here’s how to make it happen.

Via https://newsapi.org online business online marketing online business opportunities 1. Use the right e-commerce platform.

The fastest way to get an online version of your store up and running is to integrate your site with a dedicated ecommerce platform like Shopify or BigCommerce. Such platforms allow you to set up your own secure ecommerce store with a few clicks, and make it easier to customize a design that best matches your branding.

Just like when customers entered your physical store, you will still be responsible for the whole of their experience. You will need to monitor orders, as well as shipping and payment status, to ensure that inventory is sent out in a timely manner. Consider checkout options that will allow you to accommodate the needs of local customers, such as curbside pickup or expedited delivery.

Related: How Shopify Became the Go-To Ecommerce Platform for Startups

Via https://newsapi.org online business online marketing online business opportunities 2. Be mindful of additional platforms beyond your website.

Stephen Baird, co-founder and CEO of TrackFly, recently explained via email, “Your own website should really just be the starting point for where you sell your products online. Using social media and niche platforms gives you more meaningful opportunities to reach your customers.”

In times when cash flow is a serious concern, it is important to investigate the variable costs associated with various third-party platforms. A specialized reseller that is more focused on your target audience may not reach as many people as Amazon, but it could ultimately drive more sales thanks to better targeting, while also allowing you to keep more of the profits.

Via https://newsapi.org online business online marketing online business opportunities 3. Provide as much product detail as possible.

Even with ecommerce’s increased popularity, many shoppers still prefer to buy in-store when possible. Research from Retail Dive indicates that 62 percent of customers share a desire to see, touch or try out the items in person. While you can’t fully replicate that experience online, you can come closer by giving detailed product descriptions.

This can include photos staged in attractive lighting and bullet-point lists describing the product’s features. Many third-party products already have detailed information available online that you can use. For custom products unique to your store, use successful ecommerce platforms in your niche for inspiration to decide which details will best recreate the in-store shopping experience.

Via https://newsapi.org online business online marketing online business opportunities 4. Keep your customers informed of changes.

Circumstances are changing every day. If you want your online store to gain traction, you must keep your customers informed of these changes through every avenue available. Email lists, social media posts and updates to your website and Google My Business profile will help keep customers better informed about your store’s status and the new availability of online shopping.

Don’t be afraid to reach out to area news media. Many local publications are providing their readers with updated lists of changes businesses are making to continue serving their customers. The more methods you use to reach out to your local audience, the easier it will be for them to discover your online store.

Even “old-school” methods can prove effective as you make this transition. In an interview with Search Engine Land, Mary Bowling, co-founder of Ignitor Digital shared, “I was walking around, and just about every business that’s closed has some kind of notice from the owner on its door with their phone number on it saying, ‘If you need something, call me,’ and to me, that’s a really good way to deal with it.”

Related: 4 Simple Ways to Communicate Better With Your Customers

Even before our new normal, an increasing number of customers were choosing to do their shopping online. This trend will likely be even more pronounced after the economy reopens. For brick-and-mortar retailers, a shift to include online sales today will help you be better positioned for the future.

Read More


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Clickbank Marketing Tools
Categories
Online Business News

Via https://newsapi.org online business online marketing online business opportunities 4 Reliable Tips for Quickly Moving Inventory Online


Clickbank Marketing Tools

Clickbank Marketing Tools
Traffic Exchange

Via https://newsapi.org online business online marketing online business opportunities

Fortunately, there are a number of ways for brick-and-mortar stores to simplify this difficult process.


4 min read

Opinions expressed by Entrepreneur contributors are their own.

Our current public-health crisis has resulted in a drastic shift in consumer spending habits, with stay-in-place orders drastically increasing demand for sanitary products and other household supplies, as well as entertainment options like board games and video games. And it should come as no surprise that the vast majority of these purchases are happening online.

For brick-and-mortar stores, the loss of foot traffic can be devastating. After an initial spike in foot traffic when people were stocking up on supplies, even major retailers like Costco and Walmart are seeing a notable drop. That’s why a robust online presence is a must for any small retail businesses hoping to sustain revenue. The sooner you can move your inventory online, the better your chances of reducing detrimental financial impact. Here’s how to make it happen.

Via https://newsapi.org online business online marketing online business opportunities 1. Use the right e-commerce platform.

The fastest way to get an online version of your store up and running is to integrate your site with a dedicated ecommerce platform like Shopify or BigCommerce. Such platforms allow you to set up your own secure ecommerce store with a few clicks, and make it easier to customize a design that best matches your branding.

Just like when customers entered your physical store, you will still be responsible for the whole of their experience. You will need to monitor orders, as well as shipping and payment status, to ensure that inventory is sent out in a timely manner. Consider checkout options that will allow you to accommodate the needs of local customers, such as curbside pickup or expedited delivery.

Related: How Shopify Became the Go-To Ecommerce Platform for Startups

Via https://newsapi.org online business online marketing online business opportunities 2. Be mindful of additional platforms beyond your website.

Stephen Baird, co-founder and CEO of TrackFly, recently explained via email, “Your own website should really just be the starting point for where you sell your products online. Using social media and niche platforms gives you more meaningful opportunities to reach your customers.”

In times when cash flow is a serious concern, it is important to investigate the variable costs associated with various third-party platforms. A specialized reseller that is more focused on your target audience may not reach as many people as Amazon, but it could ultimately drive more sales thanks to better targeting, while also allowing you to keep more of the profits.

Via https://newsapi.org online business online marketing online business opportunities 3. Provide as much product detail as possible.

Even with ecommerce’s increased popularity, many shoppers still prefer to buy in-store when possible. Research from Retail Dive indicates that 62 percent of customers share a desire to see, touch or try out the items in person. While you can’t fully replicate that experience online, you can come closer by giving detailed product descriptions.

This can include photos staged in attractive lighting and bullet-point lists describing the product’s features. Many third-party products already have detailed information available online that you can use. For custom products unique to your store, use successful ecommerce platforms in your niche for inspiration to decide which details will best recreate the in-store shopping experience.

Via https://newsapi.org online business online marketing online business opportunities 4. Keep your customers informed of changes.

Circumstances are changing every day. If you want your online store to gain traction, you must keep your customers informed of these changes through every avenue available. Email lists, social media posts and updates to your website and Google My Business profile will help keep customers better informed about your store’s status and the new availability of online shopping.

Don’t be afraid to reach out to area news media. Many local publications are providing their readers with updated lists of changes businesses are making to continue serving their customers. The more methods you use to reach out to your local audience, the easier it will be for them to discover your online store.

Even “old-school” methods can prove effective as you make this transition. In an interview with Search Engine Land, Mary Bowling, co-founder of Ignitor Digital shared, “I was walking around, and just about every business that’s closed has some kind of notice from the owner on its door with their phone number on it saying, ‘If you need something, call me,’ and to me, that’s a really good way to deal with it.”

Related: 4 Simple Ways to Communicate Better With Your Customers

Even before our new normal, an increasing number of customers were choosing to do their shopping online. This trend will likely be even more pronounced after the economy reopens. For brick-and-mortar retailers, a shift to include online sales today will help you be better positioned for the future.

Read More


Clickbank Marketing Tools

Clickbank Marketing Tools

Clickbank Marketing Tools
Categories
Online Business News

Via https://newsapi.org online business online marketing online business opportunities 4 Reliable Tips for Quickly Moving Inventory Online


Clickbank Marketing Tools

Clickbank Marketing Tools
Traffic Exchange

Via https://newsapi.org online business online marketing online business opportunities

Fortunately, there are a number of ways for brick-and-mortar stores to simplify this difficult process.


4 min read

Opinions expressed by Entrepreneur contributors are their own.

Our current public-health crisis has resulted in a drastic shift in consumer spending habits, with stay-in-place orders drastically increasing demand for sanitary products and other household supplies, as well as entertainment options like board games and video games. And it should come as no surprise that the vast majority of these purchases are happening online.

For brick-and-mortar stores, the loss of foot traffic can be devastating. After an initial spike in foot traffic when people were stocking up on supplies, even major retailers like Costco and Walmart are seeing a notable drop. That’s why a robust online presence is a must for any small retail businesses hoping to sustain revenue. The sooner you can move your inventory online, the better your chances of reducing detrimental financial impact. Here’s how to make it happen.

Via https://newsapi.org online business online marketing online business opportunities 1. Use the right e-commerce platform.

The fastest way to get an online version of your store up and running is to integrate your site with a dedicated ecommerce platform like Shopify or BigCommerce. Such platforms allow you to set up your own secure ecommerce store with a few clicks, and make it easier to customize a design that best matches your branding.

Just like when customers entered your physical store, you will still be responsible for the whole of their experience. You will need to monitor orders, as well as shipping and payment status, to ensure that inventory is sent out in a timely manner. Consider checkout options that will allow you to accommodate the needs of local customers, such as curbside pickup or expedited delivery.

Related: How Shopify Became the Go-To Ecommerce Platform for Startups

Via https://newsapi.org online business online marketing online business opportunities 2. Be mindful of additional platforms beyond your website.

Stephen Baird, co-founder and CEO of TrackFly, recently explained via email, “Your own website should really just be the starting point for where you sell your products online. Using social media and niche platforms gives you more meaningful opportunities to reach your customers.”

In times when cash flow is a serious concern, it is important to investigate the variable costs associated with various third-party platforms. A specialized reseller that is more focused on your target audience may not reach as many people as Amazon, but it could ultimately drive more sales thanks to better targeting, while also allowing you to keep more of the profits.

Via https://newsapi.org online business online marketing online business opportunities 3. Provide as much product detail as possible.

Even with ecommerce’s increased popularity, many shoppers still prefer to buy in-store when possible. Research from Retail Dive indicates that 62 percent of customers share a desire to see, touch or try out the items in person. While you can’t fully replicate that experience online, you can come closer by giving detailed product descriptions.

This can include photos staged in attractive lighting and bullet-point lists describing the product’s features. Many third-party products already have detailed information available online that you can use. For custom products unique to your store, use successful ecommerce platforms in your niche for inspiration to decide which details will best recreate the in-store shopping experience.

Via https://newsapi.org online business online marketing online business opportunities 4. Keep your customers informed of changes.

Circumstances are changing every day. If you want your online store to gain traction, you must keep your customers informed of these changes through every avenue available. Email lists, social media posts and updates to your website and Google My Business profile will help keep customers better informed about your store’s status and the new availability of online shopping.

Don’t be afraid to reach out to area news media. Many local publications are providing their readers with updated lists of changes businesses are making to continue serving their customers. The more methods you use to reach out to your local audience, the easier it will be for them to discover your online store.

Even “old-school” methods can prove effective as you make this transition. In an interview with Search Engine Land, Mary Bowling, co-founder of Ignitor Digital shared, “I was walking around, and just about every business that’s closed has some kind of notice from the owner on its door with their phone number on it saying, ‘If you need something, call me,’ and to me, that’s a really good way to deal with it.”

Related: 4 Simple Ways to Communicate Better With Your Customers

Even before our new normal, an increasing number of customers were choosing to do their shopping online. This trend will likely be even more pronounced after the economy reopens. For brick-and-mortar retailers, a shift to include online sales today will help you be better positioned for the future.

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Time to go back to work, says Trump even as death projections double


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Jacob Greber

Washington| Donald Trump has put Americans on notice; hiding from the pandemic is no longer an option.

“We did everything right, but now it’s time to go back to work,” Mr Trump said before departing the White House to tour a mask-making factory in Arizona on Tuesday (Wednesday AEST), hours after an influential coronavirus tracker watched closely by White House officials almost doubled the likely total death toll.

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“It’s time to go back to work,” says Donald Trump. AP

“If we did this a different way,” Mr Trump said, referring to social distancing measures in place since mid-March, “we would have lost more — much more than two million people.”

In excess of 134,000 people are now expected to be killed by August 4, up from 72,000 anticipated just 24 hours earlier, with experts warning that new outbreaks could push that number even higher as the economy reopens.

The remark is the first time Mr Trump has so bluntly spelt out the raw choice facing America as it confronts the crippling cost of maintaining the vast economic and fiscal cost of the nation’s containment strategy even as infections and deaths continue to surge after almost two months of lockdowns.

It also comes as part of a broader shift over the past week in strategy by Mr Trump and the White House.

Rather than holding daily prime-time coronavirus taskforce briefings, which until recently have shone a spotlight on the pandemic’s negative newsflow, Mr Trump and his top cabinet officials are instead focussing on touting the economic benefits of the eventual recovery and blaming China for the global outbreak.

The Trump administration is also planning to wind down within a month the coronavirus taskforce that the President announced in late February because of “the tremendous progress we’ve made as a country,” said Vice President Mike Pence, who leads the body.

The shifting strategy coincides with a flurry of weak polls for Mr Trump and a cascade of shocking economic indicators, including what many fear will be a devastating non-farm payrolls report for April. Friday’s (Saturday AEST) release will show an unprecedented 20 million people or more who’ve lost their jobs. In a normal month, payrolls rise by around 200,000.

Meanwhile gross domestic product is shrinking this quarter by an annualised 17.6 per cent, according to the Atlanta Fed’s real-time GDP Now model, which was updated on Tuesday. It also added a caveat: the number doesn’t “fully capture” the impact of the COVID-19 virus crisis.

Polls suggest the economic gloom and concerns over Mr Trump’s handling of the pandemic response continue weigh on voter sentiment.

A Monmouth poll showed that 42 per cent say he has done a good job, while 51 per cent said he has done a bad job. Last month, those figures stood at 46 per cent and 49 per cent respectively.

“The month to month shifts are well within the poll’s margin of error, but the overall trendline suggests that the public is growing less satisfied with Trump’s response to the pandemic,” said Patrick Murray, director of the Monmouth University Polling Institute.

The President is also under renewed pressure from an influential group of conservatives whom Mr Trump has called “never-Trumpers”. These conservative political operators who have vowed to destroy his chances at the November 3 elections.

In a bizarre series of outbursts that have had the effect of drawing additional social media and internet attention to Mr Trump’s critics, the President lashed out at the makers of a political attack advert that plays on former President Ronald Reagan’s famous 1984 “Morning in America” re-lection campaign pitch.

Sponsored by the anti-Trump super political action committee, The Lincoln Project, the video – called “Mourning in America” and released on Monday – blames the President for the galloping death toll.

Set to dystopian scenes of run-down houses and groups of workers wearing masks lining up for unemployment payments, the video’s narrator says that under Mr Trump’s leadership “our country is weaker, sicker and poorer”.

“And now, Americans are asking, ‘If we have another four years like this, will there even be an America’.”

An incensed Mr Trump blasted the Lincoln Project, whose members include attorney and husband of White House counsellor Kellyanne Conway, George Conway, and former Republican ad maker and author Rick Wilson, as failed “Republicans in Name Only”, also known as RINOs.

“They don’t know how to win, and their so-called Lincoln Project is a disgrace to Honest Abe,” Mr Trump wrote on Twitter. “They’re all LOSERS, but Abe Lincoln, Republican, is all smiles!”.

Dozens of US states have started easing lock-down provisions and allowing businesses to gradually reopen even as the daily COVID-19 virus infections continue to rise at just shy of 30,000 people, with around 2500 deaths per day.

The lack of a sharper improvement, which experts blame on an easing of social distancing restrictions, prompted the University of Washington’s Institute for Health Metrics and Evaluation (IHME) to project as many as 3000 deaths a day by June 1, which is close to the previous peak rate reported in mid-April.

White House economic advisor Kevin Hassett said the latest IHME projections are a reminder that every state governor will need to judge the “costs and benefits of the actions that they take”.

“We all hope for the best and trust the guidelines… on how to open up safely; that if followed closely we can open up and not see a massive increase.”

“But this is a disease that has surprised us negatively over and over and I think it’s correct for governors everywhere to exercise extreme caution as they open up”.

Unlike much of the rest of the world, where the numbers have fallen steadily, America’s case load continues to be stuck on a high plateau.

“This is a really difficult public policy issue because it involves hard trade-offs,” said Stephen Stanley, chief economist at Amherst Pierpont.

“Lockdowns may save lives but at a severe economic cost.

“Opening up will get people back to work and help keep households and businesses solvent, but at the cost of more COVID cases and deaths.”

Mr Stanley said governors across America appear to be “ignoring the noise” of those objecting to restarting their economies because their health care systems are better placed to handle a second wave and that pressure to get people back to work is becoming intolerable.

“Cases and deaths probably will rise in some places, but in my view, the data suggest that it is time to at least try to get on with our lives,” he said.

How the coronavirus is changing markets, business and politics.

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Jacob Greber writes about American politics, economics and business from our Washington bureau. He was previously our economics correspondent based in Canberra. Connect with Jacob on Twitter. Email Jacob at [email protected]

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Humanity Is the Biggest Loser in the Battle Between Tammy Hembrow & Kylie Jenner


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  • Kylie Jenner engaged in subtle attacks against her former friend Tammy Hembrow.
  • Jenner is posting photos similar to Hembrow’s after she unfollowed her on Instagram.
  • The real losers from this battle are the teenage girls left comparing themselves to these synthetic ‘influencers.’

Two major ‘influencers’ have engaged in an Instagram cold war. Who will win between Kylie Jenner, Tammy Hembrow, and the battle of their behinds?

Who cares? Seriously, people like Kylie and Tammy a more significant threat to some demographics than COVID-19.

Kylie Jenner Subtly Claps Back at Tammy Hembrow

Tammy Hembrow and Kylie Jenner are engaged in an Instagram booty war. At least that’s how some tabloids are spinning this story.

Here’s the logic: Kylie was friends with Tammy. Tammy is known for her photos of her butt. Great.

What percentage of Tammy Hembrow do you think is real, organic matter? | Source: Instagram

In a drastic turn of events, Kylie Jenner posted photos of her own butt, just like Tammy, and posted it on Instagram.

Apparently, this pose is an attack. | Source: Instagram

Kylie had previously unfollowed Tammy because they both dated the same terrible rapper – Tyga. Now, it’s an all-out war to see who can out ‘hot’ the other. Who won? Both of these women, of course. And whichever surgeons they hired to stuff them like plastic teddy bears.

The losers? Well, that would be the rest of humanity, especially teenage girls.

The Real Effect of People Like Tammy Hembrow and Kylie Jenner

People like this are wreaking havoc on the minds and bodies of teenage girls. Why are we still feeding these diabolical celebrities?

Kylie Jenner is causing normal girls, who probably look just great the way they are, to feel like trolls under a bridge. She’s slathering her body in products, hiring professional photographers, and probably getting her final imperfections airbrushed away. Then she’s sending the photos to her 172 million Instagram followers, many of whom are teenage girls who suddenly feel insufficient.

She’s creating a void in their lives and then offering to fill it — for a profit. And boy, has she ever made a profit.

In 2019, Kylie Jenner became the world’s youngest billionaire. I guess she’s a role model as a female entrepreneur, even though the cards were always stacked in her favor. But how many lives has she damaged along the way? How many insecure girls have frantically pasted Kylie Cosmetics on their faces so that they could feel as important as this influencer?

And how many times did they realize that these products didn’t help? It doesn’t matter to Kylie; she’s probably heading to some tropical island in her private jet.

Then you have Tammy Hembrow. She recently made a makeup tutorial where she covered her face in at least ten(!) different products. Are you really that ugly, Tammy? Do you really need five layers of primer and five layers of paint on your face just to go out in public? You do if you want people to buy all of the products you’re getting paid to peddle.

The Ugly Fallout of Toxic Beauty Standards

It’s no secret; social media is destroying teenage girls. According to a report by CNN, suicide rates among teenage girls have been surging over the last decade.

Since 2007, according to the Journal of the American Medical Association,

The trend in suicide rates for female youth (10 to 14) showed the largest significant percentage change, increasing 12.7% annually compared with 7.1% for male youth.

In that same span, for teens ages 15 to 19, suicide rates increased 7.9% in girls and 3.5% in boys.

Suicide rates among females have gotten drastically worse. | Source: CDC

Do you know what else started in 2007? The first iPhone was released. Ever since then, it’s been an emotional roller-coaster for this demographic.

Of course, we can’t blame this all on people like Kylie Jenner and Tammy Hembrow. Girls are more vulnerable to social attacks than boys. But they’re certainly not helping.

According to Dr. Joan Luby, a child and adolescent psychiatrist at the Washington University School of Medicine, and Sarah Kertz, a clinical psychologist at Southern Illinois University:

Social media use is more strongly associated with depression in girls compared with boys and cyberbullying is more closely associated with emotional problems in girls compared with boys.

When you add in the wide-ranging side effects (some emotional) of using non-organic, chemical-laden products like Kylie Cosmetics, girls don’t stand a chance.

Kylie Jenner is clueless about COVID-19. And she and Tammy Hembrow are a much deadlier threat to young girls than this global pandemic. Protect yourself by unfollowing them both.

Disclaimer: The opinions expressed in this article do not necessarily reflect the views of CCN.com.

If you need support: In the United States, call the National Suicide Prevention Lifeline at 1-800-273-8255.

This article was edited by Josiah Wilmoth.

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Via https://newsapi.org online business online marketing online business opportunities 4 Major Trends Caused by COVID-19 and How to Respond [Data]


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Via https://newsapi.org online business online marketing online business opportunities

Our lives have changed so quickly in the past few weeks as COVID-19 became a pandemic. As travel comes to a virtual halt, schools close, and governments react, most of us find ourselves stuck in our homes to avoid and halt the spread of the novel coronavirus. Many small businesses have reacted by reducing or suspending operations and are already feeling the toll on their bottom line.

As people’s behaviors change, their search behaviors change too. We’ve already seen how COVID-19 has impacted Google Ads Results for different industries—and the results are unprecedented. Some industries were well poised for the shifting market, but many are not.

But change doesn’t necessitate failure. As more data emerges and trends become apparent, there’s plenty of room for small businesses to adjust to the challenges brought on by the COVID-19 pandemic and weather the storm.

At WordStream, we’re looking across tens of thousands of advertisers to understand the impact of COVID-19 on PPC advertising. In this article, we’ll examine several trends that have emerged over recent days and weeks as COVID-19 has spread—and offer viable, actionable strategies for how advertisers can adjust their campaigns to reduce the negative impact of the crisis.

Via https://newsapi.org online business online marketing online business opportunities The Trend: COVID-19 plummets store visits by 90% in one month

It may be obvious to state, but as people practice social distancing and avoid unnecessary trips, and as many businesses are forced to close their physical stores or limit their in-store capacity, most brick-and-mortar stores are feeling the pain of limited foot traffic.

In Google Ads, many advertisers track store visit conversions to understand the offline impact of their online advertising. Many local advertisers optimize their PPC campaigns using these metrics and have noticed significant challenges in the past month as COVID-19 effectively eliminates unnecessary foot traffic.

via https://newsapi.org online business online marketing online business opportunities decline in store visits graph

Advertisers began noticing a small drop off in store visits in late February. By the first week of March, store visits were down 24%. As the virus spread exponentially, store visits were down 46% at the beginning of the second week of March. Following the president’s address and the CDC’s global travel warnings, the remaining store visits were down 80% on Thursday, March 12. This past week saw virtually no unnecessary store visits, as store visits hit their current low, down 90% from a month ago.

How to respond: Get your small business online

As traditional brick and mortar businesses suddenly can’t rely on foot traffic to fill their store fronts, now small businesses must focus on their online presence. We haven’t seen Google search traffic diminish too much since the COVID-19 outbreak, so all small businesses should take this time to improve their online web presence fast.

Here are the five steps we recommend.

1. Design a simple website

Your company’s website is the cornerstone to your online presence. Your small business doesn’t need to have a complex website, and you can create a basic website in just an afternoon. Google even supports small businesses with a free website builder!

And as you refine your site’s landing pages, be sure you’re optimizing your landing pages for Google.

2. Get your business on Google My Business

As COVID-19 shuts down businesses, we expect more people to turn to Google to ensure businesses are even open during these uncertain times. By creating a Google My Business account, you can proudly display your business hours, address, posts, photos, and even reviews across Google search and Google Maps.

If you’re already running Google My Business for your business, be sure to update any your business operations if they’re changed by COVID-19. That includes updating your business hours and phone number, and posting a notice about any changes your customers should know about your business’s operations with respect to COVID-19.

3. Engage your customers on social

Your customers expect that your business might change during the pandemic and they’re looking for updates to confirm whether and when you’re open. Some will turn to Google or your website, but many others will try to find your most recent posts on Facebook or Twitter. If they can’t find you on social, they’re less likely to trust you’re still open. Be sure to create a free business page on Facebook and give your customers a periodic update so that they know your business is still open.

4. Get your products online with Google Merchant Center

Traditional retail is struggling with minimal store visits, but ecommerce is an attractive opportunity to keep your sales coming in, even if your customers are stuck inside. To start selling your products online, create a Google Merchant Center account and upload your first products online. You can even use an automated product feed to help keep your products, prices, and inventory updated on Google.

Once your first products are online, be sure to regularly optimize your Google shopping feed by following simple best practices for product titles, descriptions, images, and taxonomy to ensure that searchers can easily find your products online.

5. Promote your business online

You’d be surprised how many people can find your business online with just a few simple tools, but even the best search engine optimization can benefit from some additional traffic. Advertising across search and social is easy and these platforms can drive plenty of extra traffic, sales, and loyal customers for small budgets.

  • Google Ads: Reach customers as they search online for your keywords and pay only when interested customers click on your ads! Additionally, you can reach your ideal audiences across Google Maps, display ads, Gmail, and YouTube.
  • Microsoft Advertising: Expand your reach to the second largest search engine in the United States, with 36% of the desktop market share. Many advertisers see even cheaper clicks on Microsoft Advertising than on Google.
  • Facebook ads: With over 70% of the US online population on Facebook, Instagram, and Messenger, Facebook ads is the largest opportunity to get reach your audiences on social media. Facebook advertisers can wide, diverse audiences at low costs.

Advertising online might sound complicated at first, but learning PPC can be simple with the right partner. We recently introduced a series of free, on-demand PPC classes in our Growth Academy to help small businesses learn how to launch and optimize their first online campaigns.

Via https://newsapi.org online business online marketing online business opportunities The trend: COVID-19 dominates new searches

As both the virus and news spread exponentially, we’re learning about it in real time. It’s dominant in our minds and in our questions on Google search. Other the past few weeks, searches containing “coronavirus” and “COVID” have certainly taken off. These terms are often appended to everyday searches like “travel booking” or “tax preparation.”

Google search interest for the coronavirus in the United States:

via https://newsapi.org online business online marketing online business opportunities new searches graph

But even outside of searches directly about the virus, the implications of our changing world are bringing people to Google with questions we don’t often see asked. Normally, many of these questions have simple answers, but uncertainty breeds confusion for even simple questions.

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via https://newsapi.org online business online marketing online business opportunities Google trends insights

From medical necessities, basic needs, and government advisories to Tom Hanks and the 2010 Disney movie Tangled, dormant or brand new searches are becoming incredibly popular. As a result, much of our online marketing is reaching a new audience—often for an unplanned reason. Even on our own website, we’re suddenly seeing extra traffic to this 2017 post for Facebook Live as a result of COVID-19 related searches.

via https://newsapi.org online business online marketing online business opportunities traffic graph for the Facebook Live blog post

How to respond: Adjust your PPC campaigns for new search terms and volume

1. Review your search terms report regularly

No one’s favorite PPC task has become even more important as searches quickly explode related to COVID-19 and the disruption it’s causing in both our world and our ad campaigns. No one knows what will be trending tomorrow, so it’s important to understand what traffic your ads are getting and add new negative keywords quickly to prevent your campaigns from reaching irrelevant panicked searchers.

2. Find new negative keywords before they start trending

All your new keywords run the risk of attracting unsavory or irrelevant searches and wasting your campaign budget. Before tomorrow’s news story breaks and irrelevant search traffic flocks to your ads, find new negative keywords with a keyword tool.

3. Follow trending COVID-19 searches

Google Trends is always a great tool to understand how people are searching online. In response to the sudden surge in coronavirus-related searches, Google Trends recently released a new Google Trend Coronavirus Hub, dedicated to these specific COVID-19 search trends. Review the hub regularly to see how people’s priorities and search interests are reacting to the changing news.

via https://newsapi.org online business online marketing online business opportunities Google trending searches

Via https://newsapi.org online business online marketing online business opportunities The trend: Mobile search traffic cut by nearly 25% in March

With many staying indoors, not commuting and not traveling, we’ve already noticed that we’re appreciably less mobile than we were just a few weeks ago. My Fitbit confirms that fact too, honestly. These sedentary behaviors make us much less mobile on search as well, and our paid search campaigns show a large decline in mobile search traffic.

via https://newsapi.org online business online marketing online business opportunities Google search traffic decline

While Google search ad traffic is falling across all devices, it was felt much more on mobile and tablet devices than it was on desktop. Since Monday, March 16, mobile traffic has consistently been down an average of 24% from the last week of February. Tablet traffic is similarly suffering from a 19% drop in the same time period. Desktop traffic is steadier, showing an 18% decline during the week and only a 7% decline on the weekends.

With mobile traffic sharply declining in the US, this begins to erode a core tenant of Google’s own “mobile-first” philosophy. Traffic on mobile is generally cheaper for PPC advertisers, so this shift has meaningful implications for PPC strategy in the coming weeks.

How to respond: Adjust your PPC campaigns for less mobile traffic

1. Revisit your device bid adjustments

You may have set a mobile bid adjustment in the past using relevant data at the time, but given the quick shifts in the search landscape, it may be worth revisiting your current device bid adjustments. As more searchers shift back to desktops while spending time inside, expect to see big shifts to their performance across device.

2. Consider smart bidding

It’s clear that we’re in for some surprising paradigm shifts, and it’s going to be difficult to know how search behavior will shift on a dime. Google’s smart bidding strategies may help advertisers by digesting changing data and adjusting their CPC bids in real time to match their goals. When choosing a smart bidding strategy, be sure to consider your goals and campaign budget, as well!

via https://newsapi.org online business online marketing online business opportunities Googles smart bidding strategies

Via https://newsapi.org online business online marketing online business opportunities The trend: Cross-network opportunities grow as Google search traffic falls

While people may be spending less time out in brick and mortars and less time on Google search, our internet use is up nearly 50% since COVID-19 became a pandemic. The good news is that you can still reach your prospective customers online—they’re just looking in different places.

via https://newsapi.org online business online marketing online business opportunities changes in ad traffic graph

Since the beginning of March, Google search and Google Shopping may have taken considerable dives, but there’s still plenty of opportunity out there. Bing Search and Google search partners have remained relatively safe and steady places to find your customers and usually have cheaper CPCs than Google search.

On the other hand, finding your customers off the SERP is becoming increasingly easier! This past week, traffic from the Google Display Network grew 13% since the beginning of the month. And YouTube views are soaring—up 21%!

How to respond: Reach your audience on other networks

1. Now more than ever it’s crucial to advertise across networks

We’re all in for a rollercoaster of a ride on the Google SERP over the next few months as behaviors change. With Google search currently beginning to fall, you’ll have to find other networks to help make up some of that loss. Advertising across multiple networks will help mitigate the volatility of just relying on Google search alone. Additionally, we see that by advertising across networks other than Google search, you’ll find new audiences and even increase the number of people who later search for you on Google.

via https://newsapi.org online business online marketing online business opportunities graph for cross-network lift

2. Include Google search partners in your campaigns

Google search partners include many smaller search engines that are powered by Google, like ask.com and countless smaller local search engines. While many may prefer the Google brand of search, the truth is that not every search occurs on Google.com. These partner search engines make up about 10% of Google’s search reach, so consider including them to your campaigns to make up some of the lost search traffic you’re experiencing due to COVID-19.

To include search partners in your campaigns, simply check the “Include Google search partners” box within the networks tab of your campaign settings. To view your ads performance on these search partners, you can segment your data by “Network (with search partners.)”

via https://newsapi.org online business online marketing online business opportunities Google Ads networks

3. Dive into display and YouTube

With so much of your audience spending more time online, now it’s easier than ever to find them while they browse the web, scroll their social feeds, and watch videos online. Consider starting off by remarketing to your past customers and website visitors to bring them back to your site and keep your brand in their mind. When they return to your site, they’re often much more likely to ultimately convert on their return visits!

via https://newsapi.org online business online marketing online business opportunities highly engaged users graph

It’s unfortunately clear that the coronavirus is going to change our daily lives for the next few months at least. Stay safe and healthy, and practice social distancing. While you’re stuck inside, keep an eye on your PPC accounts and the WordStream blog. We’ll be posting regularly with new data and strategies to best adjust your campaigns in these rapidly changing times.

Data sources

This report is based on a sample of 15,759 US-based WordStream client accounts in all verticals who were advertising on Google search, display, and YouTube throughout March 2020.



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Via https://newsapi.org online business online marketing online business opportunities How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020 via @jgdeutsch


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Via https://newsapi.org online business online marketing online business opportunities Multi-Product Landing Pages Can Double Conversion

Compare this to 2.9% – the rate a customer will buy when the landing page offers multiple products matching their search.

These pages feel more personalized to the shopper’s desires, and personalization has become an expectation for online consumers.

via https://newsapi.org online business online marketing online business opportunities How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2src2src

Here, the customer gets five options for products matching their search. This provides a sense of personalization on their first visit – a critical step to winning a loyal repeat customer.

A full 44% of shoppers said they are “likely” to buy from an online store repeatedly if it offers a personalized shopping experience, and 40% said they had purchased something more expensive than they originally planned when they encountered such an experience.

Conversely, 71% of shoppers expressed frustration towards shopping experiences that feel impersonal.

This frustration has led consumers in the US to move away from Google for product searches. While 35% of shoppers still start their search for products on Google, 47% now start on Amazon.

A quick comparison between the two search experiences illustrates why consumers prefer Amazon to Google Shopping.

Via https://newsapi.org online business online marketing online business opportunities The Amazon Shopping Search Experience Is Better for Consumers – But Harmful for Brands

Searching for the “black duvet cover set” on Amazon demonstrates their superiority in product search:

via https://newsapi.org online business online marketing online business opportunities How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2src2src

Amazon presents only multi-product landing pages for customers arriving from a search. Five of the eight products on this landing page match – which is great for the customer’s experience.

However, brands that depend on Amazon to provide this experience suffer in the long run. A consumer who buys your products on Amazon never visits your website, making it difficult to establish brand loyalty.

Unfortunately, selling on Amazon prevents ecommerce vendors from utilizing the most basic tools needed to maintain ROI:

  • Retargeting
  • List-building
  • Upselling
  • Cross-selling

Via https://newsapi.org online business online marketing online business opportunities Recreating the Amazon Shopping Experience With Google Shopping Ads

Google is extremely concerned about the threat from Amazon to their business, and wants to create the Amazon experience in the Google Shopping platform.

However, this is a challenge when the products they advertise span multiple ecommerce websites.

All you can do is open a new browser tab for each click. This causes the shopper to “pogo-stick” between the Shopping Ad results and the pages they open, closing a tab each time they choose not to buy the single product on the landing page.

The customer has to close that tab and click another Shopping Ad to see another product. This experience is agonizing for the shopper:

via https://newsapi.org online business online marketing online business opportunities How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2src2src

In the above example, the shopper has to click eight times across five tabs just to view four products. This experience explains why shoppers bounce from single product landing pages (72% higher than other landing page types.)

Ecommerce companies often go with these types of landing pages because of their ease of integration with Google Shopping Ads. But it is certainly not necessary to limit Shopping Ad landing pages to one matching product.

With a slight adjustment, ecommerce customers of Longtail UX get the best of all worlds:

  • The superior, multi-product landing page experience of Amazon.
  • Direct traffic to your website from Google Shopping Ads.

This combination delivers a superior user experience – saving shoppers time, and saving brands on ad spend.

Longtail UX customers are typically able to achieve 100% of their sales volume at 20-50% less paid search spend.

Via https://newsapi.org online business online marketing online business opportunities How It’s Done

Creating a parallel set of multi-product pages in addition to the single-product landing pages is achievable with in-house developer resources – but it’s costly and time-consuming.

In cases where the current ecommerce platform does not have the necessary capabilities, a full replatform might be required, which can take 12-18 months and cost hundreds of thousands of dollars, while risking interruption to your business when things go wrong.

Another option is to use a landing page generation tool like Longtail UX.

Longtail UX handles the most difficult parts of generating multi-product landing pages by:

  • Aggregating multiple products onto one landing page per unique search query.
  • Creating a multi-product template customized to the ecommerce website’s specifications.
  • Hosting those pages on a lightning-fast CDN.
  • Serving pages quickly via reverse proxy.

The more than 100 websites that have implemented Longtail UX to date have had impressive success.

AdoreBeauty: Ecommerce Case Study #1

AdoreBeauty, an ecommerce website with more than $100 million in annual turnover, used Longtail UX for its paid search Text Ads, netting a 169% increase in return on advertising spend (ROAS) on a 92% higher conversion rate.

Example search term: “invisible lip liner”

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Before (Single product landing page)

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After (Multi-product landing page)

Vinomofo: Ecommerce Case Study #2

Vinomofo, an online wine deals site on pace for $60 million in revenue in 2020, used Longtail UX to optimise their paid search Text Ads.

Their more than 3,000 multi-product landing pages increase ROAS by 42%.

New customers acquired from Longtail UX pages placed 62% more orders with Vinomofo than customers acquired from other paid search campaigns.

Example search term: “sweet wine champagne”

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Before (Single product landing page)

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After (Multi-product landing page)

Mobileciti: Ecommerce Case Study #3

Mobileciti, a bricks and clicks mobile phone store, used Longtail UX to optimise their paid search Text Ads.

By providing more matching options for phone brands on each landing page, Mobileciti was able to achieve a 95% increase in ROAS, with a 52% higher average order value.

Example search term: “samsung galaxy s10”

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Before (Single product landing page)

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After (Multi-product landing page)

Via https://newsapi.org online business online marketing online business opportunities Introducing Google Shopping On-Page Suggestions from Longtail UX

Due to the success of multi-product landing pages for paid search, we are rolling out the same service for Shopping Ads.

We are now open to inquiries from ecommerce companies looking to maintain sales volumes while reducing their Shopping Ad spend.

Customers who join the pilot program before June 1 will receive more benefits, including a guaranteed 15% increase in ROAS or your money back.

For inquiries on pricing and to find out what return on investment is possible for improving your shopping experience, set up a meeting with our optimization team here.

Via https://newsapi.org online business online marketing online business opportunities One Caveat: Multi-Product Landing Pages Only Work Better with Search

Multi-product landing pages are only recommended for shoppers arriving from the search channel. Other channels actually perform better with single product landing pages.

When email is the entrance channel, single product landing pages convert at a slightly higher rate. And shoppers from social media ads are nearly three times more likely to convert when they land on a single product landing page.

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(Note: Up to 60% of “Direct” traffic is actually organic search traffic, which explains why conversion rates for “Direct” traffic are similar to search.)

The reason for this difference in search vs. social and email come down to the nature of user behavior and intention on those channels.

People browse email and social media. It is a passive process. They do not have a particular objective or item in mind. They have a mindset of making a potential unknown discovery, like a TV watcher randomly flipping through hundreds of channels.

Search is a different scenario. It is a mentally active process for the buyer. They want to find a particular item or piece of information, and intend to put in time to research which one will fill their personal need. This is why landing pages with multiple options for searchers to dive in and investigate convert so well.

Via https://newsapi.org online business online marketing online business opportunities Conclusion: Get More from Less Shopping Ad Spend

Ecommerce companies are tightening their belts right now, and with up to half of all Shopping Ad spend wasted, it’s the best place to start optimizing.

The main culprit with Shopping Ads seems to be the landing page. Having only one product offering on the page leads to shopper frustration, high bounce rates, and missed opportunities to sell.

Moreover, the customers who buy from websites offering multi-page landing pages seem to return more often and spend more money on each transaction.

To get involved with Longtail UX’s Shopping Ad pilot before June 1, schedule a session with our optimization team here.

You will find out how multi-product landing pages will work for your ecommerce offering and how much savings you can achieve.

The opinions expressed in this article are the sponsor’s own.

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