Pernod Ricard

Via https://newsapi.org  online business  online marketing  online business opportunities Switching brands, stereotyping the over-50s, consumer confidence: 5 killer stats to start your week

Via https://newsapi.org online business online marketing online business opportunities Switching brands, stereotyping the over-50s, consumer confidence: 5 killer stats to start your week

1. Bad customer experience not the top reason for switching brands 62% of consumers who switched brand in the past 12 months did so because brands successfully attracted them, rather than bad customer experience pushing them away. 61% of consumers switched brand at least once in the last year, with automotive (70%) and supermarkets (68%)…