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Via online business online marketing online business opportunities 5 ways retailers can use digital to drive in-store footfall

Digital tactics can be a boon for bricks and mortar retailers Within many multichannel retailers, digital teams work primarily to ecommerce KPIS – traffic, conversion, units per order, unit value and so on. As a consequence, digital activity that might benefit the physical store estate is often deprioritised or completely ignored. However, digital marketing presents…