Amazon.com Inc., No. 1 in the 2019 Digital Commerce 360 Top 1000, isn’t content to rest on its laurels as one of the most valuable companies in the world. It is relentlessly focused on finding ways to get an edge and cement its place atop the retail hierarchy. “As a company grows, everything needs to…
NEW YORK, United States — After a two-decade search for the perfect location for its first flagship store in Manhattan, Nordstrom has arrived.The seven-story, 320,000-square-foot women’s store, which opens to the public on Oct. 24, brings some new features to the New York department store scene; shoppers can receive Botox injections and peruse online brands…
PHOTO: Thomas Jörn Eighty-one percent of consumers today agree that “trust” is a deal breaker or deciding factor in their buying decision, according to the 2019 Edelman special report “In Brands We Trust?” And yet only 34% of consumers “trust” most of the brands they buy or use. This discrepancy poses an opportunity for differentiation…
The stock market’s trade war jubilee doesn’t look poised to carry over into a second day, as the Dow struggled to build on yesterday’s triple-digit gain.Rather, the index teetered sideways after a Walmart-backed retail coalition demanded that the Trump administration target Amazon and Google for anticompetitive practices.Dow Teeters in Wake of G-20 EuphoriaAll of Wall…
TEL AVIV, Israel, June 4, 2019 /PRNewswire/ — This month, Namogoo will be hosting the first of its kind Israel eCommerce Innovation Virtual Summit from June 24th-June 27th, 2019. The event will feature speakers from game-changing Israeli eCommerce and retail startups including Namogoo, Dynamic Yield, Yotpo, Optimove, and Syte, and top executives from retailers Tailored…
There are 56 million millennials in the U.S. workforce, making the generation born between 1981 and 1996 the largest workforce demographic in the United States. And their influence is set to grow; U.S. millennials will outnumber non-millennials by 22 million by 2030, according to the U.N. Department of Economic and Social Affairs. Eric Roth, managing…
Online merchants running small enterprises are doubtless familiar with the challenges of getting a good return on their investment (ROI) from the advertisement platform Google Ads. There are usually two primary challenges to overcome. The first is direct competition from other online merchants vying for the same keywords. The second is optimizing for Google’s Quality…
Lululemon Athletica Inc., best known for its yoga pants and workout gear, is getting into the shoe business.The athleticwear maker plans to invade a footwear market dominated by Nike and Adidas. Chief Executive Officer Calvin McDonald announced the foray into shoes on Wednesday, during the company’s first analyst day since 2014.“We tested and we learned…
The blur between content and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers’ obsession and time spent with images and video into seamless, frictionless shopping moments. It’s impulse buying on hyperdrive. It’s social commerce. It’s where content meets conversion.Jaap Arriens/NurPhoto via Getty ImagesAnd for CMOs, it’s the…
The somewhat controversial topic of the usefulness of gamification in business has been sparking debates recently. One claim is that it’s a great business tool that helps engage and retain clients, as well as lead them in the right direction. The opposite view holds that there are few real successes in gamification. Today we’re going…