Top SEO Reporting Tools Used by SEO Agency 

Without a question, one of the most important marketing skills you can learn is search engine optimisation (SEO). You can prove the worth of your content marketing efforts while building campaigns or strategies to enhance your business brand’s search engine ranks for relevant keywords or phrases if you know how to undertake SEO analysis. This article is not just for SEO agencies or those who wants to be an SEO specialists, but most entrepreneurs and business owners actually need to understand how this things work so has to know what their SEO service provider is doing per time, or the report their local SEO agency is presenting.


You’re unlikely to develop content that provides direct value to your audience or is judged indexable by search engines like Google if you don’t take an analytical approach to your seo services. It is high time you begin to understand organic search results from the perspective of an SEO agency. You’ll rapidly fall behind the pack if you don’t rank for the proper key phrases or increase your online authority.

SEO reporting tools are used by SEO companies to act as their  eyes in the dark, providing them with the insights, data, and information needed to constantly improve search engine optimisation strategy across every channel and touchpoint conceivable (from blog and landing pages to Facebook, YouTube, and beyond).

In today’s hyper-connected, tech-driven world, there are a variety of free SEO analysis tools available that are used by the best SEO agencies, which can show you where your on-page and off-page SEO strategies are working and where they should be improved.

Let’s get started.

Google Search Console and Analytics

Google Analytics is a trustworthy platform that provides a plethora of information on your customers’ demographics, preferences, engagement activities, and browsing patterns as the key go-to tool for SEO companies, including affordable SEO agencies in Australia (among other important insights).

The nicest thing about Google Analytics is that there are a plethora of free, practical how-to instructions for using and navigating the site. Google Analytics and Google Search Console are two tools that may help you monitor a variety of relevant metrics depending on your individual search-related goals and benchmarks when it comes to SEO analysis.

You should also be aware of other Google Analytics alternatives, as well as a useful tool called URL Profiler, which combines data from Google Analytics and Google Search Console into a single report.


If you want to do keyword SEO analysis and discuss your findings or recommendations with your boss or CEO, KWFinder’s interface is simple, logical, and aesthetically appealing. It a tool used by the top SEO agencies and also local affordable SEO companies in Australia.

KWFinder, allows SEO agencies to execute domain-based keyword searches and discover what phrases competitors are using.

By entering a keyword discovery search into the platform, you may have fast access to a beneficial combination of simple data that will help you compile lists of effective terms for certain SEO campaigns, content, or activities. The following is some of the useful information:

  • A keyword popularity and trend chart that illustrates search volumes over time.
  • A chart-based keyword difficulty visualisation that informs you how much overall traffic competition there is for a single phrase or term.
  • A keyword questions tab that displays the most popular and relevant questions people are asking about a certain topic. This is especially useful if you’re wanting to update or enhance current content in order to better match a searcher’s intent or get rich snippet rankings
  • A comprehensive list of relevant keywords, along with search volume, difficulty, and pay-per-click (PPC) costs: a useful measure for any paid marketing study or reporting.

Unbounce Page Analyzer

It’s difficult to overstate the importance of user experience (UX) in SEO planning and digital marketing and its influence on search engine results; on-page SEO research based on navigability and usability is critical.

While Unbounce has a lot of technical tools and features used by SEO companies, the landing page analyser is ideal for novices who want to do UX-based on-page SEO research.

Unbounce’s algorithm help SEO service providers to deliver up a basic report that gives an overall page score while going further into the UX-centric features that matter once you type the appropriate URL into the platform and explain your page’s goal keywords.

Unbounce’s on-page analyser tool includes a statistic for Message Match (a score based on the relevancy and value of your page content—or, in other words, a rating on how well it delivers on its promises)—a major SEO ranking element.

Simply register and get acquainted with the site just as professional SEO agency does, add your URL, and begin analysing. In a matter of minutes, you’ll have access to a variety of essential SEO analysis information thanks to this tool’s easy and visually accessible interface.

Insights into PageSpeed

Your page speed performance will have an influence on your company’s overall SEO success, in addition to the quality and shareability of your content, your domain authority, and your UX offers.

PageSpeed Insights is a free, easy-to-use tool that provides extensive Core Web Vitals assessments as well as a breakdown of your page’s speed and loading performance. The images are easy to understand, and you may be able to discover what you need with only one search. You will get a detailed list of suggestions for improving the performance of your pages.

SEO agencies do take deeper dive into the platform suggestions (based on mobile or desktop research), as is a more selective approach, which would allow SEO agency or anyone to focus on just the most relevant or important discoveries. 

If You Haven’t Already, Check Out These Other Resources:

To get a complete picture of your brand’s search engine optimisation operations and results, use the other tools listed below. These are also the same tools used by the best SEO agencies in Australia and everywhere else, except that they have unlimited subscription to most of these tool platforms and the proficiency of SEO companies skills in using these tools are next to none, obviously that’s because it’s job.

With the use of these tools, your strategy may be improved, and tangible measurements can be used to back up your ideas or activities. There are a few additional useful tools you may want to check out:

  • Keys4Up
  • Screaming Google’s search engine crawler
  • Moz

Related: Evaluating and Improving Your SEO Strategy 

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SEO Agencies’ 5 Stages of an Effective Sales Funnel

SEO secrets only lie with the professional SEO agency, the keys to which companies need to unravel. The journey of a productive SEO strategy begins from the consumer’s need, and the business owner’s role is to meet that need. When solving the problem at hand, there are different stages for both the seller and the buyer.

However, this article focuses on steps that a buyer takes from the problem or needs to find a solution. Meanwhile, different options are available to the buyer. And a good question is why a buyer should prefer one product to another. Better still, right from the point of contact with a possible solution to the buyer’s need, how can the seller make a sale?

An excellent digital marketer needs to nurture your potential buyer from first awareness of the brand product or service. The journey leads to purchasing the advertised item, followed by communication and successful sale events. This article begins with what precisely a marketing funnel is and why you need to optimize it for increased sales.

What is a Marketing Funnel?

A marketing or sales funnel refers to the process of converting a visitor or product browser into a loyal customer. In more precise terms, we are talking about your Search Engine Optimization strategies, email marketing, SMS marketing, social media marketing, and other methods of getting market leads. These strategies attempt to spread the news about your business brand products and service.

SEO Agencies’ 5 Stages of an Effective Sales Funnel

The term ‘funnel’ applies to these processes simply because you start with a relatively more significant number of leads at the beginning. However, only a tiny fraction of these people eventually get to the end of the process to purchase the product or become loyal customers. You begin by pronouncing the excellent news about your brand through awareness and other marketing tricks.

In some cases, Facebook and other social marketing funnels help you to gather friends and followers into buyers. But be ready to invest the required time, which may vary by the kind of product or service and the buyer’s willingness. However, it is sure that the product must be worthy of purchase in value while the potential buyer is convinced of the same value.

The Importance of Marketing Funnel

Since the marketing process begins from the very top of the funnel, awareness is the beginning of the process. Moreover, there are many reasons why you should use a marketing funnel to achieve your digital marketing goals.

  1. A marketing funnel allows you to make a meaningful connection with potential customers that are called leads. You can interact with them at any stage of the buyer’s journey and help them advance in the process.
  2. Alongside the relationship and bonding you form with your leads, you need to continue to build trust. Moreover, the level of trust you create will be instrumental to the final purchase that you expect them to make
  3. A sales or marketing funnel can use digital methods through digital mediums to get impressive results. The digital strategies include social media, SEO, email marketing, and remarketing to persuade and convert leads to loyal customers
  4. Finally, marketing funnels are your best chance of increasing the customer lifetime value. Moreover, you can then sell and resell to these customers.

Now, let us carefully explore the five stages of using sales or marketing funnels.

5 Sales or Marketing Funnel Stages

Stage 1: Awareness

The entry into the funnel is the awareness stage, where you invite total strangers or would-be customers to take many of your brand products. This step involves marketing campaigns that align with all their pains, problems, and needs. Moreover, when a prospect takes interest, they become a viable lead that can pass through this first stage to the other locations.

At this level, you must get in front of as many customers as possible as many times. It may also involve different side attractions to woo and court them to engage with your business. Meanwhile, some of the most efficient tools include videos, infographics, lead magnets, social media marketing, SEO, SEM, and evergreen posts as article writing.

Stage 2: Interest

The middle stage is marked by the interest of your leads in your products and services. Now, your leaders are considering their options through research, comparison, and different solutions. You should wow your target audience through education on the features of your offer but do not sell the product/service yet. This stage is still for building trust and having viable relationships.

Keep fronting the benefits you offer over your competitors. Available tools include blog posts, articles, video marketing, SEO/SEM, case studies, storytelling, social media marketing, and email marketing.

SEO Agencies’ 5 Stages of an Effective Sales Funnel

Stage 3: Consideration

Before this stage, you have built a relationship with these prospects through a piece of contact information you already have. This basic information, including a name, email address, or phone number, is enough to create a mix of offers through further encouragement. At this stage, you should provide more in-depth content further to deepen your customers’ interest in your request.

Some of the resources that can be helpful include eBooks, webinars, and white papers. A strategy to lead your potential buyers into this zone is remarketing your brand. Then, you can target those who have already shown interest. They will also begin to consider your brand products.

Stage 4: Decision

At the point of decision, your leads are now ready to buy and become customers. They have researched their options and chosen to buy from you. However, be careful not to overtake your chances by thinking that they already bought from you. Remember that this time is right to make your best offer to beat off the rest once and for all.

Some tools and strategies you may employ include free trials or live demonstrations of your products, customer reviews, testimonials, discounts, early purchases, and coupon codes. Moreover, at this stage, you can add some of the following features to ensure you lead them to the next level.

  • A smooth and easy to use checkout process
  • Live chat for customers to ask questions at any point of their journey
  • Secure payment feature to further build trust for customers’ finance
  • Email confirmation of a successful purchase

Stage 5: Repeat customers

When your customers are satisfied and delighted with the purchased item from your store, you should pursue to make them buy again. However, the will to buy again largely depends on how satisfied the initial product was. And if they love your brand, they will return ad buy again and again. Below are some of the most effective ways to give customers the best user experience.

  • Email drip campaigns contain helpful content for your product or service
  • Invite paying customers to be a part of your loyalty program
  • Give out special offers for your referral sources and repeat purchase buyers.

Related: Evaluating and Improving Your SEO Strategy 

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