Ethan Brown

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Beyond Meat CEO reveals his plan to convince meat eaters to eat vegan substitutes following the company’s explosive IPO

Beyond Meat made an explosive stock-market debut on Thursday, with shares surging by as much as 163%. The meat-substitute company has spent the past decade trying to win over meat eaters, making deals with chains including TGI Fridays and Del Taco. CEO Ethan Brown said that ethical consumption is marketable, with Beyond Meat mentioning “human…