Spotify reportedly plans to buy Gimlet Media for more than $200 million in big expansion into podcasting
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  • Spotify plans to pay more than $200 million to buy , Recode reported, saying the company wants to branch out of music streaming.
  • Podcasting is a burgeoning industry, and while Apple is the dominant distributor, no one yet has a chokehold on podcast content.
  • The move would be Spotify’s first purchase of a content company and one of the biggest deals in the podcasting industry.

Spotifyplans to pay more than $200 millionto buy Gimlet Media, Recode reported, saying the company wants to branch out of music streaming into the booming podcasting space.

Gimlet is the startup behind shows like and All. Recode citing unnamed sources, Recode said Spotify is in advanced talks to acquire the Brooklyn-based company.

Podcasting is a burgeoning industry, and while Apple is the dominant distributor, no one yet has a chokehold on podcast content.

Gimlet has also moved into TV production — Homecoming, which started out as a scripted podcast, was turned into an show starring .

Gimlet’s last fundraising in 2017 valued the company at about $70 million, Recode said. Gimlet and Spotify didn’t immediately comment to Recode.

The move would be Spotify’s first purchase of a content company and one of the biggest deals in the podcasting industry.


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Read more at Recodehere.

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