| August 22, 2019 05:33 PM
News Corp is developing a news aggregation platform to compete with Google and Facebook and to alleviate concerns from some media companies that tech businesses are censoring certain content.
News Corp, which owns the parent company of theWall Street Journal, is building a website and app that will pull news stories from thousands of outlets, prioritizing original reporting over aggregated or rehashed articles. The service does not yet have a release date, but it could be operational later this year, according to theWall Street Journal.
Currently, the site is called Knewz.com. News Corp executives hope the new service will address concerns publishers have with other tech companies, such as the claim that Google does not fairly reward publishers for using their content.
News Corp executives also seek to eliminate bias they see in Google and Facebook’s curation, rewarding both conservative-leaning and liberal-leaning sites solely on the merits of the journalism and not on reputed political bias.
“We are exploring this with the goal of recognizing and rewarding the provenance of journalism, and to drive traffic and data to publishers — including subscription sites — so their original work is respected,” News Corp spokesman James Kennedy said. “We want people to see a wide spectrum of news and views, from local, niche and national sources, without bent or bias.”