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SEO Agencies' 5 Stages of an Effective Sales Funnel
Search Engine Optimization SEO SEO Agencies Australia

SEO Agencies’ 5 Stages of an Effective Sales Funnel

SEO secrets only lie with the professional SEO agency, the keys to which companies need to unravel. The journey of a productive SEO strategy begins from the consumer’s need, and the business owner’s role is to meet that need. When solving the problem at hand, there are different stages for both the seller and the buyer.

However, this article focuses on steps that a buyer takes from the problem or needs to find a solution. Meanwhile, different options are available to the buyer. And a good question is why a buyer should prefer one product to another. Better still, right from the point of contact with a possible solution to the buyer’s need, how can the seller make a sale?

An excellent digital marketer needs to nurture your potential buyer from first awareness of the brand product or service. The journey leads to purchasing the advertised item, followed by communication and successful sale events. This article begins with what precisely a marketing funnel is and why you need to optimize it for increased sales.

What is a Marketing Funnel?

A marketing or sales funnel refers to the process of converting a visitor or product browser into a loyal customer. In more precise terms, we are talking about your Search Engine Optimization strategies, email marketing, SMS marketing, social media marketing, and other methods of getting market leads. These strategies attempt to spread the news about your business brand products and service.

The term ‘funnel’ applies to these processes simply because you start with a relatively more significant number of leads at the beginning. However, only a tiny fraction of these people eventually get to the end of the process to purchase the product or become loyal customers. You begin by pronouncing the excellent news about your brand through awareness and other marketing tricks.

In some cases, Facebook and other social marketing funnels help you to gather friends and followers into buyers. But be ready to invest the required time, which may vary by the kind of product or service and the buyer’s willingness. However, it is sure that the product must be worthy of purchase in value while the potential buyer is convinced of the same value.

SEO Agencies' 5 Stages of an Effective Sales Funnel

The Importance of Marketing Funnel

Since the marketing process begins from the very top of the funnel, awareness is the beginning of the process. Moreover, there are many reasons why you should use a marketing funnel to achieve your digital marketing goals.

  1. A marketing funnel allows you to make a meaningful connection with potential customers that are called leads. You can interact with them at any stage of the buyer’s journey and help them advance in the process.
  2. Alongside the relationship and bonding you form with your leads, you need to continue to build trust. Moreover, the level of trust you create will be instrumental to the final purchase that you expect them to make
  3. A sales or marketing funnel can use digital methods through digital mediums to get impressive results. The digital strategies include social media, SEO, email marketing, and remarketing to persuade and convert leads to loyal customers
  4. Finally, marketing funnels are your best chance of increasing the customer lifetime value. Moreover, you can then sell and resell to these customers.

Now, let us carefully explore the five stages of using sales or marketing funnels.

5 Sales or Marketing Funnel Stages

Stage 1: Awareness

The entry into the funnel is the awareness stage, where you invite total strangers or would-be customers to take many of your brand products. This step involves marketing campaigns that align with all their pains, problems, and needs. Moreover, when a prospect takes interest, they become a viable lead that can pass through this first stage to the other locations.

At this level, you must get in front of as many customers as possible as many times. It may also involve different side attractions to woo and court them to engage with your business. Meanwhile, some of the most efficient tools include videos, infographics, lead magnets, social media marketing, SEO, SEM, and evergreen posts as article writing.

Stage 2: Interest

The middle stage is marked by the interest of your leads in your products and services. Now, your leaders are considering their options through research, comparison, and different solutions. You should wow your target audience through education on the features of your offer but do not sell the product/service yet. This stage is still for building trust and having viable relationships.

Keep fronting the benefits you offer over your competitors. Available tools include blog posts, articles, video marketing, SEO/SEM, case studies, storytelling, social media marketing, and email marketing.

Stage 3: Consideration

Before this stage, you have built a relationship with these prospects through a piece of contact information you already have. This basic information, including a name, email address, or phone number, is enough to create a mix of offers through further encouragement. At this stage, you should provide more in-depth content further to deepen your customers’ interest in your request.

Some of the resources that can be helpful include eBooks, webinars, and white papers. A strategy to lead your potential buyers into this zone is remarketing your brand. Then, you can target those who have already shown interest. They will also begin to consider your brand products.

Stage 4: Decision

At the point of decision, your leads are now ready to buy and become customers. They have researched their options and chosen to buy from you. However, be careful not to overtake your chances by thinking that they already bought from you. Remember that this time is right to make your best offer to beat off the rest once and for all.

Some tools and strategies you may employ include free trials or live demonstrations of your products, customer reviews, testimonials, discounts, early purchases, and coupon codes. Moreover, at this stage, you can add some of the following features to ensure you lead them to the next level.

  • A smooth and easy to use checkout process
  • Live chat for customers to ask questions at any point of their journey
  • Secure payment feature to further build trust for customers’ finance
  • Email confirmation of a successful purchase

Stage 5: Repeat customers

When your customers are satisfied and delighted with the purchased item from your store, you should pursue to make them buy again. However, the will to buy again largely depends on how satisfied the initial product was. And if they love your brand, they will return ad buy again and again. Below are some of the most effective ways to give customers the best user experience.

  • Email drip campaigns contain helpful content for your product or service
  • Invite paying customers to be a part of your loyalty program
  • Give out special offers for your referral sources and repeat purchase buyers.
How to Write Product Descriptions that Sells
Search Engine Optimization SEO SEO Agencies Australia

Product SEO Agency: How to Write Product Descriptions that Sells

Is your business about selling products? Have you been struggling with lead conversion into paying customers with your SEO? Then, this article is an excellent place to start to review your product description. Mind you, and your product description is your sales tool to convince your potential customers to not only consider your product but buy.

There are several steps/stages that a potential customer takes before finally deciding by obeying your call to action. A beautiful secret to selling more products online is to write a killer product description. Product descriptions can persuade a customer who is yet indecisive about receiving some motivation towards considering your product.

It is also essential to learn that 20% of product failure is because users could not find satisfying product information. Can you now see more need why you should create a product description that sells? The next question is how to create a product description that will persuade your audience enough to buy your products.

What is a Product Description?

Product descriptions contain information on the products you have for sale that customers can read and take action. Often, these product descriptions can be used on e-commerce sites or landing pages of a sales funnel. In other words, the crafty lines of this product copy must have the ability to compel readers or visitors to become paying customers of your described product. learn more about product description and how it helps SEO at https:/p1.com.au/

Product descriptions do not necessarily have to be long but must contain all necessary information. They can be short, snappy, and straight to the point. Often, you need images to convey the required information to the buyer.

The length of your product description is a factor of the details you intend to include with the images of the product to show the design. However, the main goal is to offer the critical properties of the product to the customers who need to know them. The essential elements include;

  • The main story behind products on sale
  • How does the product solve the problem
  • Benefits of purchasing this product
  • The uniqueness of this product and its advantages over other products
  • Show the essential materials and ingredients

What is the critical information in a Product Description?

A digital or online store for e-commerce gives you the luxury of showing all the features and benefits of the product. Your product description is the first contact point a customer has to interact with your product. Remember that you are writing this description to ensure that you answer all your potential customer’s questions.

Similarly, statistics have also shown that over 87% of all online shoppers rate the product description as extremely important to their buying decision. Meanwhile, more than half of failed purchases occurred because the delivered item didn’t match the product description pages. In other words, the customer may not know why to choose the product without the product description.

How to Write Product Descriptions that Sells

Every word in your product description has the purpose of building a case to support your product and convert your visitor to a paying customer. Therefore, you cannot afford to write a couple of lines on your site without critical points to convince the visitor. As a result, you should invest the required time, effort, and research to input all the necessary words for higher conversion for an effective sale funnel.

Below are important ways to create the best product descriptions that sell products.

Know your Audience

The first step to creating the correct product description is studying and understanding your customers’ needs. It would help if you tailored your report in a way that answers the question of the customers. At times, what the customers are searching for may be problems requiring adequate, workable solutions. Meanwhile, remember that you cannot generalize solutions by assuming that what works for a teenager can also work for older adults.

Meanwhile, digital marketing implies that you need to streamline the customers to be specific about their characteristics. For instance, if your audience has an environmental consciousness, you can find information about the recyclable product or made from recycled materials. Such a property will catch their fancy.

Moreover, you should craft a convincing product description and integrate trendy keywords related to your products. The next thing is to be sure prospective buyers can find your item and make a purchase. On the other hand, you are not likely to sell many air conditioners in temperate regions of the world. These are the essential issues to keep in mind when describing the products in-store.

Provide all necessary details of your products

The more details you give about your item in-store, the better your chances of convincing prospective buyers. For example, when a potential buyer searches for bags, the bags in your store must describe the size, material, color, and accessories. Others include combinable dresses, cultural links, durability, and other essential details.

At the same time, when describing your items, ensure that you write so that the readers get the precise information. List out all the specifications, features, and other details.

Write a unique copy in your product descriptions

At this point, know that consumers have the freedom to check out as many items as they like before buying one. Therefore, your aim should be to retain visitors until they purchase from you and not check others. At the same time, you are not the only one selling that particular item online. Therefore, there is a need for you to stand out of the crowd and offer something unique.

Furthermore, craft unique content that, even though it looks similar, the visitor will prefer. Starting from your landing page design, product image, labeling, description layout, and navigation options, give your visitor the best user experience. On the other hand, even if you share the same set of products with other sellers, stand out by offering one-of-a-kind product descriptions. Click here to learn more about crafting unique content.

Conclusion

When creating a product description, resist the urge to use the same description as the manufacturer. Although this advice works particularly for retailers of products, all product description writers and SEO agencies must note. The road may appear shorter and more accessible. Still, it usually backfires before it defies the uniqueness rule and tells the search engine algorithm that you are lazy. Trust me, and you don’t want that. When your production description is ready, don’t forget to review it for SEO purposes before the final launch.